Results 271 to 280 of about 4,147,112 (315)

Questionnaire Design, Interviewing and Attitude Measurement

, 1992
This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research ...
Gerald Albuam, A. N. Oppenheim
semanticscholar   +1 more source

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

, 1989
Recent research has identified attitude toward the ad (AAd) as an important construct mediating the effects of advertising on brand attitude and purchase intention. To date, however, little attention has been directed toward explaining the origins of AAd.
Scott B. MacKenzie, R. Lutz
semanticscholar   +1 more source

Understanding Changes in Belief and Attitude Toward Information Technology Usage: A Theoretical Model and Longitudinal Test

MIS Q., 2004
User beliefs and attitudes are key perceptions driving information technology usage. These perceptions, however, may change with time as users gain first-hand experience with IT usage, which, in turn, may change their subsequent IT usage behavior.
Anol Bhattacherjee, G. Premkumar
semanticscholar   +1 more source

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:

, 1986
Attitude toward the ad (Aad) has been postulated to be a causal mediating variable in the process through which advertising influences brand attitudes and purchase intentions.
Scott B. MacKenzie, R. Lutz, George E. Belch   +2 more
semanticscholar   +1 more source

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

, 2003
This article reports the development and validation of a parsimonious, generalizable scale that measures the hedonic and utilitarian dimensions of consumer attitudes toward product categories and different brands within categories.
Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann   +2 more
semanticscholar   +1 more source

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

, 1981
Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand attitudes was exmained in the context of an advertising ...
A. Mitchell, J. Olson
semanticscholar   +1 more source

Fixed-Time Attitude Control for Rigid Spacecraft With Actuator Saturation and Faults

IEEE Transactions on Control Systems Technology, 2016
This brief investigates the finite-time control problem associated with attitude stabilization of a rigid spacecraft subject to external disturbance, actuator faults, and input saturation.
Boyan Jiang, Q. Hu, M. Friswell
semanticscholar   +1 more source

Social eWOM: does it affect the brand attitude and purchase intention of brands?

, 2017
Purpose The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently, influences purchase intention of smartphones.
Chetna Kudeshia, Amresh Kumar
semanticscholar   +1 more source

Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

, 1988
Drawing from recent developments in social cognition, cognitive psychology, and behavioral decision theory, we analyzed when and how the act of measuring beliefs, attitudes, intentions, and behaviors affects observed correlations among them.
J. Feldman, John G. Lynch
semanticscholar   +1 more source

Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention

Global Business Review, 2018
The celebrity credibility scale developed by Singh and Banerjee [Singh, R. P., & Banerjee, N. (2018). A study on exploring the factors influencing celebrity endorsement credibility.
R. Singh, Neelotpaul Banerjee
semanticscholar   +1 more source