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Attitudes, attitude change and persuasion

1998
Attitudes are settled or fixed ways of responding to people and objects in the environment. They involve what people know or believe and what they feel, as well as what they say and do. Attitudes can be stuck in a rut or can change in response to new experiences or persuasion.
Bridget Adams, Barbara Bromley
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Attitude films and attitude change

Audiovisual communication review, 1962
The investigation reported here was supported by Research Grant RG-5786 to Michigan State University from the Division of General Medical Sciences, Public Health Service, U. S. Department of Health, Education and Welfare. It was conducted under the joint auspices of the Audio-Visual Center and the Highway Traffic Safety Center of the University.
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Attitude Change and Communication-Attitude Discrepancy

The Journal of Social Psychology, 1965
(1965). Attitude Change and Communication-Attitude Discrepancy. The Journal of Social Psychology: Vol. 65, No. 1, pp. 141-147.
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