Results 331 to 340 of about 4,956,886 (372)

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

, 1989
Scott B. MacKenzie, R. Lutz
semanticscholar   +1 more source

Understanding Changes in Belief and Attitude Toward Information Technology Usage: A Theoretical Model and Longitudinal Test

MIS Q., 2004
Anol Bhattacherjee, G. Premkumar
semanticscholar   +1 more source

Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

, 2006
Iris Vermeir, W. Verbeke
semanticscholar   +1 more source

Attitudes and Attitude Change

2016
Vogel, Tobias, Wänke, Michaela
openaire   +2 more sources

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

, 2003
Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann   +2 more
semanticscholar   +1 more source

Attitude, Attitude…

Revue Médicale Suisse, 2005
openaire   +1 more source

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:

, 1986
Scott B. MacKenzie, R. Lutz, George E. Belch   +2 more
semanticscholar   +1 more source

Attitudes and Attitude Change

2014
Bohner, Gerd, Wänke, Michaela
openaire   +3 more sources

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

, 1981
A. Mitchell, J. Olson
semanticscholar   +1 more source

Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes

, 2000
I. Ajzen, M. Fishbein
semanticscholar   +1 more source