Results 41 to 50 of about 160,948 (269)
ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley +1 more source
L’argumentation rhétorique et le problème de l’auditoire complexe
It is a commonplace of argumentation theory that an arguer needs to know her or his audience in order to be persuasive. But beyond arguments directed to oneself or to a single interlocutor, the audiences we address are complex in make-up, reflecting the ...
Christopher W. Tindale
doaj +1 more source
MEDIA AND AUDIENCE: RESEARCH OF THE AUDIENCE AND THEORY
The article explores the audience as an “active viewer” who selectively reads, sees and listens to information presented in the media to meet their personal needs in everyday life. In this regard, the theory of "needs and satisfaction" arose, the theory of "dependence", which examines the likelihood of the audience's dependence on the media in a socio ...
Zhanara Akmatbekova, Anarbek Alimahunov
openaire +1 more source
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source
New media audience and sexuality issues in big brother naija.
The new media effectively plays the role of speedily conveying media content to various online communities, and this internet technology also allows for the storage and retrieval of content.
Osakue Stevenson Omoera, Martins O. Odeh
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Religion and Theories of Media Effects: A Study of Authentic Islamic Texts and Media Theories [PDF]
Since in looking at communication from a process-oriented point of view, the topic of “effect” finds prominence, this article aims at examining the theories of mass media effects, the changes they have undergone, and the ways in which media influence ...
Amir Abdolrreza Sepanji +1 more
doaj +1 more source
Innovations in Gastric Cancer Surgery During Early Minimally Invasive Era and Future Perspectives
With continuing revelations in tumor biology and the emergence of artificial intelligence, new horizons for surgical innovation are opening. At the center of this transformative journey stands the innovative surgeon, driven by passion, guided by data, and steadfast in the commitment to patient safety and quality of life.
Reut El‐On, Young‐Woo Kim
wiley +1 more source
Rhétorique et médecine : le De elementis ex Hippocratis sententia de Galien
This article examines the short treatise De elementis of Galen from the perspective of rhetorical analysis: what are the strategies of persuasion involved in this important (albeit brief) work, and for what purpose? How does the implementation of Galen’s
Caroline Petit
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Vernacular Futurism: How Persian Language Users Imagine AI
ABSTRACT Public discourse about artificial intelligence increasingly unfolds through compressed forecasts, moral warnings, and everyday speculation circulating at platform speed. This study examines how Persian language users on X construct and contest AI futures, analyzing a corpus of 4741 posts collected between January 2023 and December 2025, with ...
Arthur Asa Berger, Ehsan Shahghasemi
wiley +1 more source
From Homemade Culture to E-Homemade Culture [PDF]
Homemade culture is what is born from the interaction between art and home, between artists, hosts and audience, the living product generated in and by the domestic space.
Jean-Lorin STERIAN
doaj

