Results 41 to 50 of about 163,292 (269)
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
L’argumentation rhétorique et le problème de l’auditoire complexe
Argumentation et Analyse du Discours, 2009 It is a commonplace of argumentation theory that an arguer needs to know her or his audience in order to be persuasive. But beyond arguments directed to oneself or to a single interlocutor, the audiences we address are complex in make-up, reflecting the ...
Christopher W. Tindale
doaj +1 more source
Farmers’ Protests in Germany: Media Coverage and Types of Bias
Agribusiness, EarlyView.ABSTRACT The German farmers’ protests of 2024 sparked widespread media coverage and public debate. Yet, media coverage was not always positive, reflecting the media's attention‐seeking and selective focus. Occurrences of farmers blocking media outlets reflected distrust in how their concerns were portrayed.
Felix Schlichte, Doris Läpple
wiley +1 more source
New media audience and sexuality issues in big brother naija.
Telos: Revista de Estudios Interdisciplinarios en Ciencias SocialesThe new media effectively plays the role of speedily conveying media content to various online communities, and this internet technology also allows for the storage and retrieval of content.
Osakue Stevenson Omoera, Martins O. Odeh
doaj +1 more source
Religion and Theories of Media Effects: A Study of Authentic Islamic Texts and Media Theories [PDF]
Religion & Communication, 2013 Since in looking at communication from a process-oriented point of view, the topic of “effect” finds prominence, this article aims at examining the theories of mass media effects, the changes they have undergone, and the ways in which media influence ...
Amir Abdolrreza Sepanji +1 more
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The Seating of an Audience [PDF]
AJN, American Journal of Nursing, 1916 n ...
openaire +2 more sources
Agribusiness, EarlyView.ABSTRACT Food systems have a significant impact on environmental sustainability, underscoring the need for innovative technologies to support more sustainable agricultural methods. However, the adoption of these technologies hinges on consumer acceptance, making the analysis of consumer perceptions essential.
Greta Castellini, Guendalina Graffigna
wiley +1 more source
Rhétorique et médecine : le De elementis ex Hippocratis sententia de Galien
Aitia, 2017 This article examines the short treatise De elementis of Galen from the perspective of rhetorical analysis: what are the strategies of persuasion involved in this important (albeit brief) work, and for what purpose? How does the implementation of Galen’s
Caroline Petit
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples +2 more
wiley +1 more source