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Discursive Governance and Development Goals: A Performative Theory of Corporate Purpose in Sustainability Discourse

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study theorises and empirically tests performative purpose alignment theory (PPAT), which conceptualises corporate purpose as a performative artefact materialised through discursive and multimodal signals. To operationalise this, we introduced the SDG–Purpose Alignment Index (SPAI), a computational construct that quantifies the thematic ...
Augustine Okeke, Ifeanyi Ugbebor
wiley   +1 more source

Audience-Specific Health Communication: Mixed Methods Evaluation of the Maria Ciência AI-Assisted Knowledge Translation Tool. [PDF]

open access: yesJMIR Infodemiology
Araújo-Pereira M   +7 more
europepmc   +1 more source

Young adult perspectives on media content related to suicide in South India: a qualitative study. [PDF]

open access: yesBMJ Open
Armstrong G   +4 more
europepmc   +1 more source

The Imagined Audience for News: Where Does a Journalist’s Perception of the Audience Come From?

Journalism Studies, 2021
In public communication, in the absence of a clear sense of one’s actual audience, a communicator relies on a mental image of an imagined audience. But where does one’s image of the audience come from, and how might that matter for how people evaluate ...
Mark Coddington   +2 more
exaly   +2 more sources

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