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The chapter illuminates George Lucas and his company's relationship to the history of film sound. Lucas' early industrial experiences in the 60s and 70s influenced his production practices and perspectives on sound in film. These experiences led his filmmaking and companies to usher in the golden era of film sound in the late 1970s through mid-1980s. A
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Audience Evolution and the Future of Audience Research
International Journal on Media Management, 2012This article considers how changes in audience behaviors and in audience information systems are affecting the future of academic audience research. This article first illustrates how changes in the media environment are undermining traditional approaches to audience research while also giving rise to alternative analytical approaches.
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The Hostile Audience: The Effect of Access to Broadband Internet on Partisan Affect
, 2017Y. Lelkes, G. Sood, S. Iyengar
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The next media regime: The pursuit of ‘audience engagement’ in journalism
Journalism, 2021Jacob Nelson
exaly

