Results 271 to 280 of about 21,416,270 (340)

Effective Audience Extension in Online Advertising

Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2015
In digital advertising, advertisers want to reach the right audience over media channels such as display, mobile, video, or social at the appropriate cost. The right audience for an advertiser consists of existing customers as well as valuable prospects, those that can potentially be turned into future customers.
Jianqiang Shen, Sahin Cem Geyik, Ali Dasdan   +2 more
openaire   +2 more sources

Effects of a Minimal Audience on Physical Aggression

Psychological Reports, 1973
In a laboratory setting 14 undergraduate Ss earned money by pulling a panel-mounted knob. In addition, Ss could avoid or escape an aversive tone by either pressing a button with a force of 1.5 lb (a non-aggressive response) or by hitting a padded cushion with a force of 20 lb (an aggressive response).
W A, Harrell, D R, Schmitt
openaire   +2 more sources

Form of evaluation and audience expertness as joint determinants of audience effects

Journal of Experimental Social Psychology, 1974
Abstract A more stringent test was made of Martens and Landers' (1972) conclusion that direct evaluation of performance and outcomes leads to greater performance impairment than indirect evaluation of outcomes only. Expert and nonexpert audiences viewed Subjects performing a motor task with visual information and knowledge of outcomes (direct ...
Joseph Sasfy, Morris Okun
openaire   +1 more source

Audience Effects In Consumption

Economics and Philosophy, 1994
Consider how your consumption would change if you were stranded on a deserted island. Isolation would eliminate all social influences on your consumption decisions, even for the same choice set. You might decide not to consume cosmetics, curtains, or neckties, and pay less attention to the style or color of your clothes, car, or furniture.
openaire   +1 more source

Audience effects of apologia

Communication Quarterly, 1983
Subjects read a set of charges against the moral character of a fictitious person and then, if assigned to a treatment group, read either part or all of one of four speeches constructed so as to enact a particular rhetorical stance—a particular kind of apologia.
openaire   +1 more source

AUDIENCE MOTIVATION EFFECTS

Communication Research, 1984
Survey data are applied to test the assertion that audience motivation for attending to political advertising influences the processing and effects of the advertising. The survey study attempts to supplement evidence supporting the assertion obtained using experimental methods.
openaire   +1 more source

When goals are known: The effects of audience relative status on goal commitment and performance.

Journal of Applied Psychology, 2020
To better understand how the social context affects self-regulation, we present 4 studies investigating how the perceived relative status of a goal audience influences goal commitment.
H. Klein, Robert B. Lount, H. Park, Bryce Linford   +3 more
semanticscholar   +1 more source

The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

, 2020
Influencers are ordinary individuals who have amassed large followings by demonstrating expertise in various niches on social media sites. We aim to propose (1) the visual presentation of an Influencer's extroversion as an antecedent to source ...
Y. Argyris, Aziz Muqaddam, Steven R. Miller   +2 more
semanticscholar   +1 more source

Bandwagon effects in social television: How audience metrics related to size and opinion affect the enjoyment of digital media

Computers in Human Behavior, 2020
In this era of social television, we see not only the content of online videos but also how many other viewers are viewing them and how they are reacting to them. Do these metrics about audience size and opinion affect our own reactions?
T. Franklin Waddell, S. Sundar
semanticscholar   +1 more source

The Effects of Virtual Audience Size on Social Anxiety during Public Speaking

IEEE Conference on Virtual Reality and 3D User Interfaces, 2020
Prior studies have explored the possibility of inducing social anxiety (SA) in virtual reality (VR). Among various existing protocols for this purpose, the Trier Social Stress Test (TSST) has been proven to be robust in evoking SA in the majority of ...
Fariba Mostajeran, Melike Balci, Frank Steinicke, S. Kühn, J. Gallinat   +4 more
semanticscholar   +1 more source