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Using marketing strategies to improve recruitment and retention in clinical trials: a scoping review. [PDF]

Trials
Ndungu A, Sprange K, Nixon ER, Mitchell EJ.   +3 more
europepmc   +1 more source

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Start with “Why,” but only if you have to: The strategic framing of novel ideas across different audiences

Strategic Management Journal, 2022
Simone Ferriani, Gino Cattani, Denise Falchetti   +2 more
exaly