Results 21 to 30 of about 151,479 (150)
Administrative Sciences, 2023 The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022.
Antonio Baraybar-Fernández +2 more
doaj +1 more source
Societies, 2023 With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts.
Montserrat Vázquez-Gestal +2 more
doaj +1 more source
Lobbyists in Spain: Professional and Academic Profiles
Social Sciences, 2023 Public relations are fundamental in organisations to establish an adequate relationship between the company and its public, and in the field of relations with public authorities, lobbying has become a very important activity.
Antonio Castillo Esparcia +2 more
doaj +1 more source
Audiovisual Translation and Media Accessibility Training in the EMT Network
, 2023 The increase in demand for the localisation of audiovisual media content has led to increased incorporation of audiovisual translation and accessibility modules into university curricula in many regions (Bolaños-García-Escribano et al., 2021). This study
Valdez, S. +3 more
core +1 more source
Edutec, 2009 El artículo presenta los principales resultados de una encuesta realizada a docentes y discentes de la Facultad de Ciencias de la Comunicación de la Universitat Autònoma de Barcelona sobre una muestra de material docente de apoyo, para cuya elaboración ...
Xavier Ribes +4 more
doaj +1 more source
Societies, 2023 Social media have become key in political communication, playing a crucial role in election campaigns due to their fast, ubiquitous communication. This paper focuses on the comparison of the use of the social network Twitter in Spanish and French public ...
Julia Fontenla-Pedreira +2 more
doaj +1 more source
Image Appeal Revisited: Analysis, New Dataset, and Prediction Models
IEEE Access, 2023 There are more and more photographic images uploaded to social media platforms such as Instagram, Flickr, or Facebook on a daily basis. At the same time, attention and consumption for such images is high, with image views and liking as one of the success
Steve Goring, Alexander Raake
doaj +1 more source
Automatic Camera Selection, Shot Size, and Video Editing in Theater Multi-Camera Recordings
IEEE Access, 2023 In a non-professional environment, multi-camera recordings of theater performances or other stage shows are difficult to realize, because amateurs are usually untrained in camera work and in using a vision mixing desk that mixes multiple cameras.
Eckhard Stoll +3 more
doaj +1 more source
, 2021 Abstract Narrative advertisements (i.e. ads that resemble short films that include characters, drama, and plot structure) are increasingly popular on TV and on the Internet. As in almost any film, music can play a vital role in the experience and impact of narrative ads.
openaire +2 more sources
The Use of Social Media by Spanish Feminist Organizations: Collectivity From Individualism
Media and Communication, 2022 In recent years, social media platforms have become a popular tool for feminist activists and the main medium of communication for new feminist organizations to gain higher visibility.
Celina Navarro, Gemma Gómez-Bernal
doaj +1 more source