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Augmented Reality 2.0

2010
Augmented Reality (AR) was first demonstrated in the 1960s, but only recently have technologies emerged that can be used to easily deploy AR applications to many users. Camera-equipped cell phones with significant processing power and graphics abilities provide an inexpensive and versatile platform for AR applications, while the social networking ...
Mark Billinghurst, Dieter Schmalstieg, Tobias Langlotz   +2 more
openaire   +3 more sources

Augmented Reality: A Review

Medical Reference Services Quarterly, 2012
Augmented reality is a technology that overlays digital information on objects or places in the real world for the purpose of enhancing the user experience. It is not virtual reality, that is, the technology that creates a totally digital or computer created environment. Augmented reality, with its ability to combine reality and digital information, is
openaire   +3 more sources

Virtual and augmented reality: Advancing research in consumer marketing

International Journal of Research in Marketing, 2020
M. Wedel, E. Bigné, Jie Zhang
semanticscholar   +1 more source

20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach

, 2020
S. Loureiro, J. Guerreiro, F. Ali
semanticscholar   +1 more source

Virtual reality and augmented reality in social learning spaces: a literature review

Virtual Reality, 2020
Anthony Scavarelli, A. Arya, Robert J. Teather   +2 more
semanticscholar   +1 more source