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Authenticity attracts authenticity: The impact of brand authenticity and self-authenticity on brand loyalty

Journal of Brand Strategy, 2022
Consumers today seek authenticity, making brand authenticity an important component in marketing strategy. Despite the importance of brand authenticity, there is still very little research on how to effectively build it and what behavioural outcomes such an impact might produce.
Ryall Carroll   +2 more
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Authentication and Mutual Authentication

2014
In a sensitive environment, it is common to implement user authentication, possibly based on several factors, in order to ensure only authorized users have access to restricted features or information. But today more and more devices are interacting directly to perform some actions, or deliver a high level service to their user, like in smart grid and ...
Asad Ali, François Tuot, Gerald Maunier
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A logic of authentication

Proceedings of the twelfth ACM symposium on Operating systems principles, 1989
Authentication protocols are the basis of security in many distributed systems, and it is therefore essential to ensure that these protocols function correctly. Unfortunately, their design has been extremely error prone. Most of the protocols found in the literature contain redundancies or security flaws.
Michael Burrows   +2 more
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Authenticity revisited: text authenticity and learner authenticity

ELT Journal, 1995
The term ‘authenticity’ has sparked off a lot of discussion in the fields of linguistics, materials design, and language learning; a consensus, however, has not been reached on a precise definition. In this article, a distinction is made between text authenticity and learner authenticity.
openaire   +1 more source

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