Results 301 to 310 of about 645,588 (340)

Influencer Marketing and Authenticity in Content Creation

Australasian Marketing Journal, 2021
Across four studies, over 1,100 participants, and two product categories, we examine the impact of endorser type (celebrity vs. influencer) on consumers’ willingness to pay for an endorsed product (Study 1a).
Sommer Kapitan, Patrick van Esch, Vrinda Soma, Jan H. Kietzmann   +3 more
semanticscholar   +1 more source

Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content

Journal of Media Ethics, 2020
Media coverage of influencer marketing abounds with ethical questions about this emerging industry. Much of this coverage assumes influencers operate without an ethical framework and many social media personalities skirt around the edges of legal ...
Mariah L. Wellman, Ryan Stoldt, M. Tully, Brian Ekdale   +3 more
semanticscholar   +1 more source

A review of Fourier Transform Infrared (FTIR) spectroscopy used in food adulteration and authenticity investigations

Food Additives and Contaminants Part A-chemistry Analysis Control Exposure & Risk Assessment, 2020
The increasing demand for food and the globalisation of the supply chain have resulted in a rise in food fraud, and recent high profile cases, such as the Chinese milk scandal in 2008 and the EU horsemeat scandal in 2013 have emphasised the vulnerability
R. Valand, S. Tanna, G. Lawson, Linda Bengtström   +3 more
semanticscholar   +1 more source

Becoming Authentic Professionals: Learning for Authenticity

2011
In a changing and uncertain world, the question of how best to prepare professionals who can move forward into an indeterminate future is being debated with renewed urgency. Authentic learning has been proposed as appropriate to preparing students for work and life beyond formal education. Conventionally, authentic learning has been equated to learning
Thuy T. Vu, Gloria Dall’Alba
openaire   +3 more sources

Impact of tourist experience on memorability and authenticity: a study of creative tourism

, 2020
This study aims to investigate the impact of tourist experience on tourists’ perception of memorability and authenticity in the context of creative tourism. A total of 574 valid responses were collected on site in the Tianzifang district, Shanghai.
Chaohui Wang, Juanita C. Liu, Lijiao Wei, T. Zhang   +3 more
semanticscholar   +1 more source

Authentic texts and authentic scripts

Scientific and Technical Information Processing, 2008
Authentic forms of scripts in China and Russia are considered for multilingual communications for countries with non-Latin alphabets in information space.
openaire   +2 more sources

Woke brand activism authenticity or the lack of it

Journal of business research, 2022
A. Mirzaei, D. Wilkie, Helen Siuki
semanticscholar   +1 more source

Authentic Bodies, Authentic Selves

2016
This final, concluding chapter draws together a number of threads relating to authenticity, which have been raised in earlier chapters. I show how a view of authenticity as, variously, normative, phenomenological and socially constructed opens up further ways of understanding narratives about self-injury.
openaire   +2 more sources

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

Journal of the Academy of Marketing Science, 2022
L. Chen, Yajie Yan, Andrew N. Smith
semanticscholar   +1 more source

The Nature of Authenticity, and the Authenticity of Nature

2017
The idea that an authentic life is one lived in, or according to, ‘nature’ is a common and recurring theme in Western traditions of thought. We begin here with the account of the Fall in early modern Protestantism, and look at how both natural science and the creation of botanical or landscape gardens were conceived as a route to at least partial ...
Maiken Umbach, Mathew Humphrey
openaire   +2 more sources