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Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram

Asia Pacific Journal of Marketing and Logistics, 2023
PurposeThe current study has drawn attention to investigating the impact of social media influencers’ (SMIs) authenticity on followers buying behavior by using followers who have an ongoing relationship with an influencer and are knowledgeable about the ...
D. Agnihotri   +3 more
semanticscholar   +1 more source

Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States

International journal of human computer interactions, 2023
This empirical study investigates the structural relationships among virtual influencer attributes, perceived creepiness, perceived authenticity, emotional attachment, and word-of-mouth intentions of social media users.
Minseong Kim, T. Baek
semanticscholar   +1 more source

The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type

Journal of Research in Interactive Marketing, 2023
PurposeFacilitated by image retouch tools, social media influencers can digitally enhance their self-image in product recommendation posts. This paper proposes that image enhancement may serve as a cue for the audience to assess the authenticity of the ...
Yajun Zhang   +4 more
semanticscholar   +1 more source

Perceived authenticity of social media influencers: scale development and validation

Journal of Research in Interactive Marketing, 2021
PurposePublic perceptions of the authenticity of social media influencers (SMIs) are a key driver of the latter's persuasiveness as brand endorsers. Despite its importance, no measurement scale currently exists for perceived authenticity of social media ...
J. A. Lee, M. Eastin
semanticscholar   +1 more source

Understanding the relationship between tourists’ perceptions of the authenticity of traditional village cultural landscapes and behavioural intentions, mediated by memorable tourism experiences and place attachment

Asia Pacific Journal of Tourism Research, 2023
Traditional village tourism development is influenced by cultural landscape authenticity and tourists’ behavioural intentions. Data was collected from 347 tourists through field surveying.
Xiaoying Li, Chen Wang
semanticscholar   +1 more source

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of tourist satisfaction and the moderating role of destination familiarity

The Tourist Review, 2022
Purpose This study aims to explore the relationships among destination brand equity, brand authenticity and revisit intention. The mediating role of tourist satisfaction and the moderating role of destination familiarity in these relationships are also ...
Huike Shi   +3 more
semanticscholar   +1 more source

The effect of perceived authenticity in cultural heritage sites on tourist satisfaction: the moderating role of aesthetic experience

Journal of Hospitality and Tourism Insights, 2022
PurposeThis paper aims to investigate the moderating role of aesthetic experience in the effect of authenticity on satisfaction in cultural heritage sites.
V. Genç, Seray Gulertekin Genc
semanticscholar   +1 more source

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