Leveraging AI to Capture Textual and Visual Elements: Insights for HRM Research and Practice
ABSTRACT This paper advances Human Resource Management (HRM) scholarship by introducing an accessible method to analyse of both visual and textual social media content in combination. Although HRM studies increasingly mobilise social media data, most approaches remain text‐centric, overlooking the HR‐relevant cues, embedded in images, that can inform ...
Yin Liang, Jeremy Aroles, Yulei Li
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