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Frontiers in Psychology, 2017 Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research
Johanna Palcu +2 more
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Risk-Based Admission Screening for Candida auris and Carbapenemase-Producing Organisms within an Acute Care Health System [PDF]
Antimicrobial Stewardship & Healthcare EpidemiologyBackground: Patients infected or colonized with Candida auris or Carbapenemase-Producing Organisms (CPO) can serve as a transmission source for other patients.
Joan Ivaska +5 more
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Spruchbänder der Fußballfans im Lichte der Sprechakttheorie [PDF]
Linguistische Treffen in Wrocław, 2021 This article is part of the research on football linguistics. Its goal is to analyse and compare the banners appearing in German and Polish football stadiums in the light of speech act theory.
Paulina Michalska
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Socio-geographical and Socio-philosophical Approaches to the Study of Vexillological Problems [PDF]
Гуманитарный вектор, 2020 The relevance of the article is determined by the fact that the flag is the main symbol of modern states. The flag system of the world was formed in the conditions of European civilization during the change of socio-economic formations, when the feudal ...
Vasily L. Martynov, Irina Е. Sazonova
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Acta Academiae Artium Vilnensis, 2023 The conservation of banners with double-sided oil paintings has always faced the problem of integrating the textile part and the painting, which can no longer be solved.
Milda Tičkaitė
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Brand awareness and buying intention in the online environment [PDF]
Marketing (Beograd. 1991), 2015 The importance of the Internet marketing continually rises. However, there is a lack of the studies which investigate the effectiveness of the online campaigns aimed at the users in the transitional countries.
Filipović Jelena
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Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0. Un estudio experimental a través de la técnica de eye-tracking [PDF]
Tourism & Management Studies, 2016 La finalidad del presente estudio es analizar el tipo de navegación que se realiza en las herramientas Travel 2.0 (blog de viajes, perfil en red social y en comunidad virtual de viajeros) así como la eficacia publicitaria de un banner ubicado en ellas.
Janet Hernández-Méndez +3 more
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Материалы по археологии и истории античного и средневекового Причерноморья, 2020 We have Identified Elements of Political, Port, Naval, Ship and Individual Identification, Examined Flags, Pennants and Guys of Ships, Emblems of Captains, Seals of Navigators — Entrepreneurs, Personal Signs of “People of the Sea” based on a Wide Range ...
Emanov A.G.
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The influence of banner advertisements on attention and memory: human faces with averted gaze can enhance advertising effectiveness [PDF]
, 2014 Research suggests that banner advertisements used in online marketing are often overlooked, especially when positioned horizontally on webpages.
Althoff, Ball, Ball, Baron-Cohen
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Membangun Personal Branding melalui Iklan
Jurnal Dinamika Manajemen, 2014 This objective of the study was to analyze the influence the Ballyhoo, Banner, the Flowers Board, and the Newspaper Advertisement toward the Personal Branding of the Padang Mayor/ Vice Mayor Candidates in the period of 2014-2019 from UNP students ...
Yunia Wardi
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