Results 331 to 340 of about 391,155 (360)

Morphing Banner Advertising

Marketing Science, 2014
Glen L Urban, John R Hauser
exaly  

The effect of variations in banner ad, type of product, website context, and language of advertising on Internet users’ attitudes

Computers in Human Behavior, 2014
Jengchung Victor Chen
exaly  

Banner

Amerasia Journal, 2020
openaire   +1 more source

The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements

Computers in Human Behavior, 2016
Guanxiong Huang
exaly  

Impact of message design on banner advertising involvement and effectiveness: An empirical investigation

Journal of Marketing Communications, 2020
Aidin Namin
exaly  

Farmers’ perceptions of climate change and adaptation behavior in Wushen Banner, China

Environmental Science and Pollution Research, 2020
Jianjun Jin
exaly  

The effect of banner animation on fixation behavior and recall performance in search tasks

Computers in Human Behavior, 2012
Kai-Christoph Hamborg
exaly  

RESTRICTIVE DETERRENT EFFECTS OF A WARNING BANNER IN AN ATTACKED COMPUTER SYSTEM

Criminology, 2014
David Maimon, Bertrand Sobesto, Michel Cukier   +2 more
exaly  

The effect of repetition in Internet banner ads and the moderating role of animation

Computers in Human Behavior, 2015
Jae-Hyeon Ahn, Byungho Park
exaly  

The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers

Computers in Human Behavior, 2018
Yi-Ting Huang
exaly