Results 241 to 250 of about 182,634 (299)

Designing for the Base of the Pyramid

Design Management Review, 2004
For companies in the developed world, design, if not the norm, is at least an option for enhancing business strategies. Going beyond these traditional venues, Patrick Whitney and Anjali Kelkar boldly explore the contributions design can make to businesses in developing countries, specifically businesses in the slums of India.
Patrick Whitney, Anjali Kelkar
openaire   +1 more source

Governmentality at the Base-of-the-Pyramid

Journal of Macromarketing, 2011
The Base-of-the-pyramid (BoP) corporate strategy perceives market-based solutions to the problem of global poverty. The strategy is premised on the view that people in BoP markets live in fundamental lack, which can be overcome with business intervention.
Samuel K. Bonsu, Pia Polsa
openaire   +1 more source

Unlocking the “Base-of Pyramid” Readiness

2014
The potential of the Base-Of Pyramid (BOP) community cannot be realized without an entrepreneurial orientation – an orientation that aims to create market and promote innovation. In line with the notion of the world is searching for avenues for profitable growth and innovation, converting the BOP into active entrepreneurs will foster innovations in ...
Hasliza Abdul Halim   +2 more
openaire   +1 more source

Working at the Base of the Pyramid

2013
Despite efforts to the contrary, global poverty is still an issue, because almost two billion people still live in abject poverty, and another two billion live on the economic margins of survivability, even by local standards. This chapter describes three efforts to change these statistics: the work of Hindustan Lever in India to provide affordable ...
Pauline J. Albert   +2 more
openaire   +1 more source

Grundfos LIFELINK: solving the base of the pyramid tangle?

Emerald Emerging Markets Case Studies, 2013
Subject area Development of business models, base of the pyramid (BoP) markets. Study level/applicability This study can be used at Bachelor as well as on Master's level courses to reflect activities and practices within corporate sustainability, base of the pyramid and international expansion of MNEs.
openaire   +2 more sources

Microfranchising and the Base of the Pyramid

2007
This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation.
Molly Hoyt, Eliot Jamison
openaire   +1 more source

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