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Basic Health Care Marketing Principles

Cases and Select Readings in Health Care Marketing, 2022
W. Winston
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Informatics in Basic Health Care

1990
Well-known, although not generally recognised is the fact that in the health care system of the population the basic health care services form the bases where people usually first meet the physician and where the service itself is the closest to the people.
L. Morva, P. Simon, L. Szolnoki
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