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Consumer Behavior and Addiction
2015The present paper argues that, although most people spend only a small portion of their time actively involved in the formal consumption process, in non-trivial ways we literally are consumers at all times throughout our lives. Because humans are consumers, it is suggested that it is quite logical and potentially fruitful for marketers to view human ...
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The addictive personality is the behavior of the addict.
Journal of Consulting and Clinical Psychology, 1988openaire +3 more sources