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The theory of planned behavior: Frequently asked questions

Human Behavior and Emerging Technologies, 2020
The theory of planned behavior (TPB — Ajzen, Organizational Behavior and Human Decision Processes, 1991, 50, 179 – 211; Ajzen, Handbook of theories of social psychology, 2012, 1, 438 – 459) has been widely applied to the prediction and change of behavior,
I. Ajzen
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Theory of games and economic behavior

100 Years of Math Milestones, 1945
This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press ...
John von Neumann, Oskar Morgenstern
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Intrinsic Motivation and Self-Determination in Human Behavior

Perspectives in Social Psychology, 1975
E. Deci, Richard M. Ryan
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