Results 261 to 270 of about 769,605 (312)

Segmenting beyond behavioural intentions

International Journal of Event and Festival Management, 2017
PurposeThe purpose of this paper is to determine whether a music festival leads to additional intangible benefits such as the appreciation of the specific music genre and music tourism. This was done by using visitors’ behavioural intentions related to these benefits as a tool for market segmentation.Design/methodology/approachThe research followed a ...
Martinette Kruger, Melville Saayman
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Temporal stability of behavioural intention as a moderator of intention–health behaviour relationships

Psychology & Health, 2007
Seven prospective studies of health behaviours containing eight prospective datasets testing the moderating role of intention stability on intention–behaviour and past behaviour–behaviour relationships were examined within the context of the Theory of Planned Behaviour.
Mark Conner, Gaston Godin
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Behavioural intentions as predictors of very specific behaviour

Transportation, 1979
This paper proposes an alternative approach to understanding travel behaviour —the study of behavioural intentions. The communality of this and the revealed behaviour approach are outlined and the use of controlled experimental methods illustrated in an analysis of empirical data on behavioural intentions of citizens with respect to changes in the ...
David A. Hensher, Jordan J. Louviere
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Beyond the Intention–Behaviour Mythology

Marketing Theory, 2002
This paper presents a critique of the multi-attribute models of Fishbein and Ajzen and the social–psychological model of altruistic behaviour proposed by Schwartz. The purpose is to understand better the capacity of these theories of behavioural response to predict and explain observed consumer behaviour.
Janette Davies, Gordon R. Foxall, John Pallister   +2 more
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Charity donation: intentions and behaviour

Marketing Intelligence & Planning, 2015
Purpose – The purpose of this paper is to test the extended theory of planned behaviour (TPB) model to investigate money donation intentions and behaviour. Furthermore, the applicability of an extended TPB model is tested for the first time in a collectivist culture.
Muhammad Kashif, Syamsulang Sarifuddin, Azizah Hassan   +2 more
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Behavioural Intention to Use Mobile Banking

International Journal of Mobile Human Computer Interaction, 2020
This study aims to identify the factors that impact the perception of an individual to adopt mobile banking. The study employed UTAUT 2 model which conceptualises eight dimensions which are performance expectancy, social influence, effort expectancy, hedonic motivation, facilitating conditions, habit, price value with trust as an additional dimension ...
Sanjay Dhingra, Shelly Gupta
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Effect of Implementation Intentions to Change Behaviour: Moderation by Intention Stability

Psychological Reports, 2010
The aim of this study was to assess the effects of implementation intentions on leisure-time physical activity, taking into account the stability of intention. At baseline (T0), 349 participants completed a psychosocial questionnaire and were randomly assigned to implementation intention or control condition. Three months after baseline assessment (T1)
Gaston, Godin, Ariane, Bélanger-Gravel, Steve, Amireault, Maria-Cecilia B J, Gallani, Marie-Claude, Vohl, Louis, Pérusse   +5 more
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FERTILITY INTENTIONS AND SUBSEQUENT FERTILITY BEHAVIOUR IN MATLAB: DO FERTILITY INTENTIONS MATTER?

Journal of Biosocial Science, 2003
This study examines the extent of the interrelationship between future fertility intention and subsequent fertility behaviour in rural Bangladesh using longitudinal data. It confirms that fertility intention is an important predictor of subsequent fertility behaviour for rural Bangladeshi women.
M Mazharul, Islam, Radheshyam, Bairagi
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Predicting buying behaviour from buyer intent

Journal of Strategic Marketing, 1994
Businesses attempt to predict the chances of success for products and services. How can that be done beforehand, when only the intent to buy can be measured? This study focused on how to understand consumer decision making, especially the link between buyer intention and purchase, through multiattribute and decision analysis models.
Shohreh A. Kaynama, Louise W. Smith
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Patient Satisfaction and Consumer Behavioural Intentions

Journal of Health Management, 2013
As health care services get more competitive, health care practitioners and academic researchers are increasingly interested in exploring how patients perceive quality before building up their satisfaction levels and generating behavioural intentions.
Arjun Murti, Aashish Deshpande, Namita Srivastava   +2 more
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