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Improving the effectiveness of marketing activities of enterprises through the use of heuristics and irrational behaviour described in behavioural economics

open access: yesZeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, 2020
Behavioural economics is gaining importance in the theory of economics. This can be proved by the fact that the Bank of Sweden Award Alfred Nobel in economics in 2017 was awarded to Richard Thaler, who promotes a behavioural approach to economic problems.
Wojciech Świder
doaj   +1 more source

The Community of Advantage

open access: yesErasmus Journal for Philosophy and Economics, 2020
This is an interview by the Erasmus Journal for Philosophy and Economics with Robert Sugden. The interview covers the intellectual trajectory of Sugden, from his early critique of Amartya Sen’s liberalism, to his interactions with James Buchanan and his ...
Robert Sugden
doaj   +1 more source

Energy, the Environment and Behaviour Change: A survey of insights from behavioural economics [PDF]

open access: yes, 2012
Evidence of climate change is largely undisputed but moderating the impacts not only of climate change but also of resource depletion is a complex, multi-faceted problem. Technical solutions will have a large role to play but engineering behaviour change

core   +3 more sources

Behavioural economics and policy for pandemics: pandemics as tipping points

open access: yes
This book is the product of recent insights and contributions at the time of the global COVID-19 pandemic by several scholars in behavioural economics and health policy that are, in one way or another associated in some way with the London School of ...
Costa-Font, Joan, Galizzi, Matteo M.
core   +5 more sources

On some antecedents of behavioural economics [PDF]

open access: yesHistory of the Human Sciences, 2021
Since its inception in the late 1970s, behavioural economics has gone from being an outlier to a widely recognized yet still contested subset of the economic sciences. One of the basic arguments in behavioural economics is that a more realistic psychology ought to inform economic theories.
Kristian Bondo Hansen   +1 more
openaire   +1 more source

COVID-19 and Behavioral Economics: Certain Aspects of the Causes of Irrational Behaviour During a Pandemic

open access: yesНаукові записки НаУКМА: Економічні науки, 2021
The aim of this article is to reveal the main reasons for the irrational behaviour of economic agents during the COVID-19 coronavirus pandemic in terms of behavioural economics and opportunities for change such a behaviour.
Maksym Synytsya
doaj   +1 more source

Behavioural Law and Economics as Litmus Test

open access: yesŒconomia, 2017
This paper discusses a few meta-theoretical questions about Behavioural Law and Economics (BLE) in order to better understand both its popularity and the criticisms it has received.
Péter Cserne
doaj   +1 more source

A synthesis of evolutionary and behavioural economics

open access: yesEconomics and Business Review, 2021
The article presents the current state of evolutionary economics against the backdrop of changes related to the potential use of the achievements of other social sciences, in particular psychology, as well as dynamically developing neuroscience.
Polowczyk Jan
doaj   +1 more source

Behavioral Law and Economics Is Not Just a Refinement of Law and Economics

open access: yesŒconomia, 2017
A number of prominent advocates of applying behavioral economics to the law make the claim that behavioral law and economics is simply a refinement of traditional law and economics.
Steven M. Sheffrin
doaj   +1 more source

Behavioural Economics and Economic Policy: A Comparative Study of Recent Trends

open access: yesŒconomia, 2016
This paper discusses the influence behavioural economics has had on economic policy over the past few years, and also tackles the question of what developments in the near future are likely to look like.
Niels Geiger
doaj   +1 more source

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