Results 291 to 299 of about 232,090 (299)

Best-worst scaling: an alternative to ratings data

2015
The purpose of this chapter is to compare best-worst scaling with rating scales in an organizational research application. Category rating scales are commonly used in organizational research, as they are easy for respondents to answer, allow one to ask questions about more items and have reasonable statistical properties (Gupta and Govindarajan, 1984).
Soutar, Geoffrey N., Sweeney, Jillian C., McColl-Kennedy, Janet R.   +2 more
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Servicing in Sponsorship: A Best-Worst Scaling Empirical Analysis

Journal of Sport Management, 2015
As an accepted tool in the promotional mix of organizations, sponsorship and sport sponsorship have become everyday marketing practice, in which sponsors invest in sponsees in return for marketing value. The implementation, or fulfillment, as it is often called in practice, of a sponsorship involves three main activities: activation, evaluation and ...
Norm O’Reilly, Twan Huybers
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Best–worst scaling: A new method for advertisement evaluation

Journal of Marketing Communications, 2013
The evaluation and selection of advertisements with desired levels of attributes such as ethicality, likeability, humour, or information content, can be undertaken using a variety of methods. These include researchers' personal judgments, focus groups, expert panels, and ratings scale approaches. However, there is still no generally accepted systematic
Graham R. Massey, Paul Z. Wang, David S. Waller, Evi V. Lanasier   +3 more
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Measuring values using best‐worst scaling: The LOV example

Psychology & Marketing, 2007
AbstractThe paper discusses the way that values have been measured and suggests an alternative way to collect values data. A recently developed approach, termed Best Worst Scaling, developed by Louviere and his colleagues, offers an opportunity to collect such data in a way that may produce more desirable values estimates. Kahle's (1983) List of Values,
Julie Anne Lee, Geoffrey N. Soutar, Jordan Louviere   +2 more
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Investigating Heterogeneity in the Characterization of Risks Using Best Worst Scaling

Risk Analysis, 2013
This research proposes and implements a new approach to the elicitation and analysis of perceptions of risk. We use best worst scaling (BWS) to elicit the levels of control respondents believe they have over risks and the level of concern those risks prompt. The approach seeks perceptions of control and concern over a large risk set and the elicitation
Erdem, Seda, Rigby, Dan
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Chinese consumers’ dish value: a best–worst scaling approach

British Food Journal
PurposeThis paper aims to identify Chinese consumers’ dish value systems and investigate whether and to what extent their dish values vary by type of consumers.Design/methodology/approachWe used a best–worst scaling (BWS) developed based on previous literature on food values and attributes of Chinese dishes to elicit Chinese consumers’ dish value ...
Erpeng Wang, Yefan Nian, Zhifeng Gao
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Best–Worst Scaling

2014
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Best-Worst Scaling of Values: More Substance than Style?

2017
Research on response styles typically focuses on response styles being bias that requires purging from the data. In the literature several procedures have been proposed to detect response styles such as acquiescence, extreme response style and midpoint responding.
van Herk, H., Lee, Julie Anne
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Geoff Hollis' best-worst scaling scripts

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