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A Review of Three Decades of Academic Research on Brand Equity: A Bibliometric Approach Using Co-Word Analysis and Bibliographic Coupling

Journal of Business Research, 2022
Alvaro J Rojas-Lamorena   +2 more
exaly  

Exploring Artificial Intelligence and Big Data Scholarship in Information Systems: A Citation, Bibliographic Coupling, and Co-Word Analysis

International Journal of Information Management Data Insights, 2023
Rahul Dwivedi   +2 more
exaly  

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