Results 191 to 200 of about 202,098 (258)

The Role of Knowledge‐Based Resources in Leveraging Business Analytics

open access: yesKnowledge and Process Management, EarlyView.
ABSTRACT Business analytics enhances managerial decision‐making. To this end, previous research guides firms to combine their tangible business analytics resources, such as data and technology, with intangible knowledge‐based business analytics resources to enable that business analytics supports decision‐making.
Johanna Orjatsalo   +2 more
wiley   +1 more source

Diversity in Femvertising: An Experimental Investigation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Diversity in femvertising—advertising that empowers women through inclusive representation—has gained significant traction in recent times. Yet consumer perceptions of its authenticity and effectiveness remain underexplored. This study examines the impact of diverse representation in femvertising on brand attitudes, purchase intentions, and ...
Christina Papadopoulou   +2 more
wiley   +1 more source

Not All Open Minds Think Alike: How Rational and Intuitive Open‐Mindedness Shape Responses to Religious Advertising

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao   +3 more
wiley   +1 more source

Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico   +2 more
wiley   +1 more source

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki   +2 more
wiley   +1 more source

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