Results 151 to 160 of about 614,069 (238)

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

Recent Strategies Toward Durable and Ion‐Tolerant Transition Metal‐Based Electrocatalysts in Seawater Electrolysis

open access: yesCarbon Energy, EarlyView.
Recent strategies address these challenges through ion‐specific regulation, encompassing chloride‐tolerant and chloride‐regulating anodes together with cathode designs that suppress OH− accumulation and Mg2+/Ca2+ coupling. This ion‐management‐oriented framework provides general guidelines for achieving stable, selective, and scalable seawater ...
Lina Li   +5 more
wiley   +1 more source

Beyond Activity: The Unified Framework of the Sabatier Principle to Guide Rational Design of Durable and Active Electrocatalysts

open access: yesCarbon Energy, EarlyView.
In this review, a unified framework of the Sabatier principle is applied to a diverse range of catalytic and electrocatalytic systems for advanced clean energy technologies, with a particular focus on the oxygen reduction reaction (ORR). This approach will guide the design and development of highly active and stable catalysts for fuel cells ...
Wanying Zhang   +6 more
wiley   +1 more source

Unravelling the initiator‐only stage in alginate grafting: Radical‐induced depolymerization and its impact on acrylamide grafting efficiency

open access: yesThe Canadian Journal of Chemical Engineering, EarlyView.
Abstract Free‐radical grafting of natural polymers often assumes that initiators only create active sites before monomer addition. We tested this by exposing sodium alginate to potassium persulphate (KPS) under typical grafting conditions without monomer (acrylamide).
Gustavo P. Zago, João B. P. Soares
wiley   +1 more source

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