Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda
ABSTRACT As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires.
Fatih Celik +4 more
wiley +1 more source
Securing Iris Recognition with Fully Homomorphic Encryption: Dimensionality Reduction in Iris Codes. [PDF]
Singh S +5 more
europepmc +1 more source
From Open Banking Regulation to Platform Orchestration: The Evolution of Digital Platform Governance
ABSTRACT This study contributes to information systems (IS) scholarship by extending platform governance theory to regulatory contexts, explaining how regulatory forces co‐evolve with technological architectures to shape openness and control. This research examines the evolution of platform governance in the context of open banking, where regulatory ...
Priyadharshini Muthukannan +3 more
wiley +1 more source
Hybrid CNN with angular margin supervision for robust face identification and verification. [PDF]
Nemavhola A, Chibaya C, Viriri S.
europepmc +1 more source
Abstract To what extent is AI regulation influenced by frames and discourse coalitions? To address this question, we use complex systems and framing theories to analyse public discourse on facial recognition in the European Union (EU) and the United States. Our discourse network analysis of statements between 2000 and 2022 shows that facial recognition
Kerem Öge, Manuel Quintin
wiley +1 more source
Fuzzy Vaults in Biometric Cryptosystems: A Survey of Techniques, Performance, and Applications. [PDF]
Farheen F, Yang WY, Sharma S, Singh S.
europepmc +1 more source
Human Skin Odor Throughout Life: A Literature Review
ABSTRACT Background Human skin continuously releases volatile organic compounds (VOCs) that constitute the skin volatilome, a dynamic chemical signature reflecting genetic, hormonal, microbial, and environmental influences. Objective To provide a comprehensive, critically appraised synthesis of current knowledge on the human skin volatilome across the ...
Ghada Farouk Mohammed +5 more
wiley +1 more source
A Score-Fusion Method Based on the Sine Cosine Algorithm for Enhanced Multimodal Biometric Authentication. [PDF]
Hamouda E +3 more
europepmc +1 more source
ABSTRACT This paper investigates the evolving landscape of research on the economics of artificial intelligence (AI). Using topic modeling on a corpus of over 4,600 academic papers, we identify the dominant themes that have shaped the literature to date and highlight areas that remain relatively underexplored. In addition, we assess the extent to which
Lucy Hampton, John Lourenze Poquiz
wiley +1 more source
Adaptive bit placement for dual biometric using signature and finger print for DWT-DCT picture steganography. [PDF]
Bhattacharya A +5 more
europepmc +1 more source

