Results 161 to 170 of about 433,327 (294)

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

Beyond the Default: How Customizable Artificial Intelligence Agents Can Attenuate Stereotypical Preferences

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy   +4 more
wiley   +1 more source

The DIKW of Transcriptomics in Ecotoxicology: Extracting Information, Knowledge, and Wisdom From Big Data

open access: yes
Environmental Toxicology and Chemistry, EarlyView.
Jessica A. Head   +2 more
wiley   +1 more source

Zooarchaeology of Houses and Middens: Investigating Patterns of Assemblage Composition at Early Inuit Sites Across the North American Arctic

open access: yesInternational Journal of Osteoarchaeology, EarlyView.
ABSTRACT This study examines faunal assemblages from paired semisubterranean houses and middens at 10 Early Inuit sites spanning the North American Arctic (ca. 1200–1500 ce) to evaluate whether local resource bases or other factors primarily structure zooarchaeological variability.
Lauren E. Y. Norman   +2 more
wiley   +1 more source

Bird Strike Testing and Simulation in Research

open access: yes, 2013
Real life effects and impact on aircraft Regulation and requirements Analysis facilities Real vs substitute bird Bird strike effects, studies of damage phenomena, testing and simulation Comparison Outlook and future ...
Ritt, Stefan Andreas
core  

Coverage‐based rarefaction fails to quantify relative species richness

open access: yesOikos, EarlyView.
Coverage‐based rarefaction (CBR) is a high‐profile tool for assessing biodiversity that provides relative species richness estimates by leveraging the Good‐Turing index u to interpolate. In contrast to alternatives such as the Shannon and Simpson indices, CBR's main appeal is providing values in units of species. CBR is tested against a series of other
John Alroy
wiley   +1 more source

Trait convergence under warming: drought tolerance, not thermal limits, mediates native–invader dynamics in alpine ecosystems

open access: yesOikos, EarlyView.
Climate warming and plant invasions jointly alter alpine ecosystems, but the mechanisms underlying these interactions remain unclear. A key to predicting ecosystem vulnerability is whether native and invasive species can sustain performance as conditions warm.
Indira V. Leon‐Garcia   +1 more
wiley   +1 more source

Rethinking Public Administration Reform: Institutional Layering of Bureaucratic, Managerial and Community Logics Over Time in Nigeria's Tax Administration

open access: yesPublic Administration and Development, EarlyView.
ABSTRACT The reform of public institutions has attracted sustained attention in both scholarship and policymaking. Increasingly, however, there is growing recognition that reforms are rarely implemented in an institutional vacuum. Instead, new reforms are layered onto existing arrangements, producing hybrid institutional landscapes shaped by prior ...
Edidiong Bassey
wiley   +1 more source

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