Results 11 to 20 of about 65,663 (283)
Applications of Blockchain Technology for Digital Marketing
CITATION:Rahman, K. T. (2021). Applications of Blockchain Technology for Digital Marketing: A Systematic Review. In R. Bansal, P. Malyadri, A. Singh, & A. Pervez (Eds.), Blockchain Technology and Applications for Digital Marketing (pp. 16-31). IGI Global. http://doi:10.4018/978-1-7998-8081-3.ch002Using blockchain technology in digital marketing
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Identifying and Ranking the Uses of Blockchain Technology in Healthcare
Introduction: Blockchain can be defined as a distributed and immutable digital ledger that provides data transparency and user privacy. According to the applications of blockchain, conducting of each application needs planning and cost management.
Mohammad Hossein Ronaghi
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Blockchain Technology Application: Authentication System in Digital Education
The application of technology in various aspects of life has made it easy for many people. However, there are also shortcomings in the use of technology, one of which is security issues, both transactions and data. Given these issues in this paper, we propose blockchain technology for an authentication system that will protect data rights and interests
Amitkumar +2 more
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The real-world use cases of blockchain technology, such as faster cross-border payments, identity management, smart contracts, cryptocurrencies, and supply chain–blockchain technology are here to stay and have become the next innovation, just like the ...
Gousia Habib +5 more
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Blockchain-Based Multimedia Content Protection: Review and Open Challenges
In this paper, we provide a holistic survey of multimedia content protection applications in which blockchain technology is being used. A taxonomy is developed to classify these applications with reference to the technical aspects of blockchain ...
Amna Qureshi, David Megías Jiménez
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Blockchain technology for cybersecurity: A text mining literature analysis
Blockchain, the technology infrastructure behind the famous cryptocurrency bitcoin, can take away the notion of trust from centralized organizations to a decentralized platform that is mathematically verifiable and cryptographically secure. It is gaining
Ravi Prakash, V.S. Anoop, S. Asharaf
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DareChain: A Blockchain-Based Trusted Collaborative Network Infrastructure for Metaverse
With the continuous development of digital technology, the metaverse, as a concept of virtual and real fusion, is gradually becoming a reality. However, the development of trusted collaborative network technology that underpins the metaverse is still ...
Qingzhong Li +3 more
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Tokenized Markets Using Blockchain Technology: Exploring Recent Developments and Opportunities
The popularity of blockchain technology stems largely from its association with cryptocurrencies, but its potential applications extend beyond this. Fungible tokens, which are interchangeable, can facilitate value transactions, while smart contracts ...
Angel A. Juan +5 more
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Exploring the implications of blockchain technology for brand-consumer relationships: a future research agenda [PDF]
Purpose This conceptual paper delves into the implications of blockchain technology adoption for brands and consumers. Drawing on existing branding literature and real-life applications of blockchain, the challenges, risks and opportunities from ...
Boukis, Achilleas
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A Survey on Cross-Chain Technology: Challenges, Development, and Prospect
With the continuous development of blockchain technology, many blockchain applications, such as digital currencies in the form of tokens, are deployed.
Hanyu Mao +4 more
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