Results 211 to 220 of about 3,592,441 (346)

Examining Gender and Cultural Influences on Customer Emotions

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding consumer emotional experiences on e‐commerce platforms is crucial for businesses seeking to enhance customer engagement and personalization. Recent research has demonstrated that these experiences are more intricate and diverse than previously examined, encompassing a wider range of discrete emotions and spanning multiple ...
Vinh Truong
wiley   +1 more source

Deconstructing Menvertising Stereotypes: A Systematic Review, Research Agenda and Practical Implications

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Since the #MeToo movement of 2017, consumers have been looking for more diversity and inclusion in their world. As a result, advertisers are implementing strategies such as femvertising and even menvertising to win over this more inclusion‐oriented audience. A large number of studies have focused on women, particularly representations of women
Léa Fauvel   +3 more
wiley   +1 more source

Influencer–Follower Interactions and Consumers' Behavioral Responses: A Multi‐Method Approach and Future Research Agenda

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This review critically synthesizes and extends the influencer marketing literature by exploring how relational, psychological, and contextual mechanisms shape consumers' behavioral responses in digital environments. Adopting a multi‐method research approach, Study 1 presents an extensive TCCM (Theory, Context, Characteristics, and Methodology)–
Md Abdul Alim   +3 more
wiley   +1 more source

Parameterized Algorithms for Book Embedding Problems

open access: diamond, 2020
Sujoy Bhore   +3 more
openalex   +1 more source

Prioritizing Processes: Removing Barriers for Adult Learners at Community Colleges Through Process Improvement

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT NC Reconnect, an effort of the John M. Belk Endowment (JMBE), aims to engage or reengage adult learners over the age of 25 in North Carolina's community colleges to bridge the postsecondary education attainment gap and improve economic mobility within the state.
Emily R. VanZoest
wiley   +1 more source

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