Results 11 to 20 of about 69,370 (260)
THE INTERNATIONAL ACTIVITY OF THE UKRAINIAN BOOK PUBLISHING INDUSTRY
The purpose of this article is to analyse the programmes of the international cooperation in the book publishing industry and to identify promising directions in the development of the Ukrainian book industry in the process of such cooperation.
Olena Karakoz
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Brand-Book in the Brand Management System: its Structure, Meaning and Role [PDF]
The article discusses the role and importance of the brand book in the branding system. The structure of the brand book and its key elements are considered separately.
Eskiev M.A.
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CANNED: THE RISE AND FALL OF CONSUMER CONFIDENCE IN THE AMERICAN FOOD INDUSTRY, BY ANNA ZEIDE, A BOOK REVIEW [PDF]
The paper prepared in the form of a book review is a review of the book written by Anna Zeide, assistant professor of Professional Practice at Oklahoma State University, entitled: Canned: The Rise and Fall of Consumer Confidence in the American Food ...
Milena Ilić +2 more
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Digital payments for a digital generation
Digitalization is both a major cause of the challenges now faced by several media industries and a source of their potential solutions. Within the book and newspaper industries, the value of the physical product is about to be surpassed by that of ...
Kristensen Linn-Birgit Kampen +1 more
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How can the political decision, as an element of public administration, fully and quickly solve the social problem about the values? The authors of the article suggest to consider similar experience in the field of education and culture on the example of
A. G. Shamrai, O. I. Trokhinova
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Industry experts launch ‘Carmageddon?’ book [PDF]
Leading industry experts came together this week to launch the latest book in the Bite-Size Brexit ...
de Ruyter, A.
core
Realizing Resistance Economy in Book Publishing Industry: Publisher's Perspective [PDF]
Objective: U.S. sanctions on Iran were first imposed during the U.S.-Iran hostage crisis of 1979-1981. The increase of these imposed sanctions in the recent years has given rise to discussion about resistance economy as a coping Strategy.
Hajar Safahieh
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A Statistical Analysis of Book Publishing Industry in Ukraine: 1917–2017
A broad statistical analysis of the book publishing industry over 1917–2017 is performed, with focus on the dynamics of industry indicators in 1991–2017.
О. О. Horobets
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Siberia and the Far East in the Project “The Map of Bookstores in Russia”
Assessing the state of the bookselling infrastructure by creating an interactive map of the country’s bookstores in order to identify the potential for its development and search for ways to optimize it is an important factor in improving the information
O. N. Alshevskaya +2 more
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This work reviews Arab book fairs in terms of being a culture and industry that still seems new to the Arab world, and has not yet taken its proper place among the Arab citizen, even though for some it is considered a large “forest” of goods, which has ...
Essam Mansour
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