Results 21 to 30 of about 63,249 (252)

Non-capital histories: book distribution in publishing houses of Siberia and the Far East

Библиосфера, 2017
The article characterizes book distribution of regional publishers evidently for Siberia and the Far East. It states the significant difference in the patterns of book distribution of central and regional publishing houses; identifies key directions of ...
O. N. Alshevskaya
doaj   +1 more source

MANAGEMENT AND CREATIVE STRATEGIES FOR THE OPTIMAL FUNCTIONING OF THE SPECIALIZED PUBLISHING HOUSE

Издател, 2020
The article looks at the principles of organization, structure and management of а specialized publishing house for scientific, university, referential literature, etc.
Albert Benbassat
doaj   +1 more source

Author, Editor, Audience

Sociologica, 2022
Book publishing is a relational business where editors help authors gain audience for mutual benefit. This essay provides insight for authors on how they can make the most of their book publishing experience through their relationship with their editor.
Eric I. Schwartz
doaj   +1 more source

“PRESS OF THE UKRAINIAN SSR TO THE 15 ANNIVERSARY OF THE OCTOBER REVOLUTION” BY MYKHAILO AHUF AS A MIRROR OF THE PUBLISHING INDUSTRY IN UKRAINE IN THE 1920S

Інтегровані комунікації, 2019
The purpose of the article is to analyze the statistical parameters, qualitative characteristics of the Ukrainian (as well as the Soviet in general) book publishing, publishing houses, groups of publications, printing, the press of the 1920s through the ...
Mykola Vaskiv
doaj   +1 more source

ANTHOLOGY AS A BOOK AND PUBLISHING PHENOMENON [PDF]

Издател, 2022
The article looks at anthology as a specific type of publication in the context of the literary and book publishing theory and practice. The etymology of the notion has been traced as well as the historical development of anthologies from Antiquity to ...
Albert Benbassat
doaj   +1 more source

Social Legitimacy of AI Influencers

Проблеми на постмодерността
This study examines the perceptions of Bulgarian audiences toward AI influencers, specifically those created for the social experiment "The Dundarevs’ Family" on TikTok.
Greta Dermendjieva, Lora Simeonova, Lora Petkova   +2 more
doaj   +1 more source

New content, design, and marketing trends in commercial publishing

Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions, 2009
The aim of the paper is to analyse the actual status of book publishing in Croatia, envisage the trends of its future development and, by analyzing the current state of affairs and new book marketing trends, draw conclusions as to which directions the ...
Leonardo Blažević
doaj   +1 more source

New pages of the history of national librarianship

Библиосфера, 2018
The paper includes speeches of the participants of discussion platform «Independent book publishing: realities, prospects for the future»: theorists and practitioners of books-publishers - writers, poets, editors, kulturträgers, bibliologists.
I. V. Lizunova, A. S. Metel'kov
doaj   +1 more source

Publishing issues in the field of bibliology

Toruńskie Studia Bibliologiczne, 2012
The subject of this article is the presence of publishing issues in theoretical studies in the field of bibliology. The main objective of this paper is to present different ways of perceiving problems of publishing issues by theorists of book science.
Magdalena Wójcik
doaj   +1 more source

Training of PR managers for ukrainian book editions in the specialization “Advertising and PR in publishing business” at the department of publishing of Borys Grinchenko Kyiv University

Інтегровані комунікації, 2018
The urgency of the study is due to the fact that at the present stage of book publishing, the most editorial staffs suffer from the lack of professional PR managers who are able to manage communication policy of publishing companies.
Tetyana Jezhyzhanska
doaj   +1 more source