Results 21 to 30 of about 81,706 (220)
THE MARKET CONCEPT OF THE XXI CENTURY: A NEW APPROACH TO CONSUMER SEGMENTATION
Vestnik MGIMO-Universiteta, 2016 World economic development in the 21st century keeps tendencies and contradictions of the previous century. Economic growth in a number of the countries and, as a result, growth of consumption adjoins to an aggravation of global problems of the present ...
M. I. Sokolova
doaj +1 more source
The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing [PDF]
, 2010 As multinational corporations (MNCs) increasingly turn their attention to the fast growing markets of China, India, Brazil, and other developing areas, the question of fair treatment of consumers and other residents of those areas is more intensively ...
Laczniak, Gene R. +1 more
core +2 more sources
HEDONISMO E MORALISMO: CONSUMO NA BASE DA PIRÂMIDE [PDF]
RAE: Revista de Administração de Empresas, 2013 Economic stability in Brazil has allowed items that were formerly only accessible to the better-off social classes, to be consumed at ¨the bottom of the pyramid¨.
Marcus Wilcox Hemais +2 more
doaj
Assault On The Bottom Of The Economic Pyramid
Journal of Ecological Society, 2012 This articlediscusses the phenomenon of multinational corporations (MNCs) targeting the "bottom of the economic pyramid" (BOP), which consists of people with low incomes, often earning less than $2 a day. It emphasizes that despite initial doubts, MNCs have recognized the potential of this market and have introduced products, particularly single-use ...
openaire +1 more source
Catalytic Social Entrepreneurship to Combat Desperate Poverty: A Systems Approach
International Journal of Management Studies, 2013 Any credible agenda that seeks to eradicate global poverty must seek to correct the structural injustices and inequities that cause and perpetuate desperate endemic poverty.
Oswald A. J. Mascarenhas +2 more
doaj +3 more sources
Regional Science Policy &Practice, EarlyView., 2022 Abstract The agri‐food supply chain has been a popular research topic in recent years. The combination of a demand for products of high quality and safety standards and the increasing number of stakeholders in supply chain networks has required the agri‐food business to transform from vertically integrated to vertically operated supply chain networks ...
Thanh_Tuan Chu, Thi Thu Tra Pham
wiley +1 more source
The impact of corporate social responsibility practices on customer purchase intention of clothing industry: An integration of triple bottom line and ISO2600 [PDF]
Decision Science LettersCorporate social responsibility (CSR) has gained research attention as the result of the Sustainable Development Goals (SDG), which focus on responsible consumption and production (SDG-12).
Tak Jie Chan +4 more
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El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah, 2019 The main objective of this study is to measure the impact of Government Credit Guarantee (GCG) scheme on household poverty alleviation. This study employed a cross-sectional design with purposive random sampling method to examine whether participation in GCG programs improves the hardcore poor households quality of life.
openaire +2 more sources
Microfinance, MSMEs and the Macro Economy: Evidence from India [PDF]
, 2018 Much of prior literature on the relationship between microfinance and the macro-economy has focused on the effect of the latter in determining the success of microfinance institutions (MFIs).
Casabona, Monica
core +1 more source
A Comprehensive Review of Waste‐Derived Materials for Solar Still Performance Enhancement
Advanced Materials Interfaces, EarlyView.ABSTRACT Solar desalination reduces energy use and produces freshwater sustainably, but its productivity is limited and cannot meet rising demand. Thus, solar desalination system improvements are sought to boost water productivity. Waste materials are abundantly available and burden the environment, making them low‐cost enhancers for solar desalination
A. S. Abdullah +6 more
wiley +1 more source