Bottom of the Data Pyramid: Big Data and the Global South [PDF]
International Journal of Communication, 2016 To date, little attention has been given to the impact of big data in the Global South, about 60% of whose residents are below the poverty line. Big data manifests in novel and unprecedented ways in these neglected contexts.
Payal Arora
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Speculative futures at the bottom of the pyramid [PDF]
Journal of the Royal Anthropological Institute, 2018 Abstract Celebrated as creative, flexible catalysts of inclusive capitalism, urban youth are central to bottom‐of‐the‐pyramid (BoP) models of development, which set out to repurpose the jobless as entrepreneurs in the making.
Dolan, Catherine, Rajak, Dinah
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The effect of mobile marketing antecedents on the purchase intention of staple products: A case of the bottom of the pyramid (BoP) market segment in Khayelitsha, South Africa [PDF]
HeliyonPurpose: This research seeks to ascertain the impact of mobile marketing antecedents on the purchase intention of staple products among BoP consumers to create a viable digital-commerce channel that serves this segment.
Siphiwe Dlamini +2 more
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Mirage at the Bottom of the Pyramid [PDF]
SSRN Electronic Journal, 2006 Poor people - at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The "BOP proposition" argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion.
Karnani, Aneel G.
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Decoding underperformance of entrepreneurship at the bottom of the pyramid: a literature review of the field [PDF]
New England Journal of Entrepreneurship, 2023 Purpose – Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of ...
Amber Y. Chang, Yalan Xu
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Marketing at the Bottom of the Pyramid: Serving, and in the Service of Low-Income Consumers [PDF]
Innovative Marketing, 2018 Most academic studies in marketing have focused on advanced economies and fast-developing, large emerging markets (Sharma & Lascu, 2018). Until recently, only a few marketing studies have addressed subsistence markets; yet, there are over 4 billion ...
Lisa Pizzagalli +2 more
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Business in the Base of the Pyramid: A Literature Review and Directions for Future Research
Organizations and Markets in Emerging Economies, 2020 The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit.
José Satsumi López-Morales +2 more
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BAR: Brazilian Administration Review, 2022 There is a need for further research on the value creation from both business and bottom of the pyramid perspectives. In our study, attention was given to this gap and it can be argued that partnerships between sustainable entrepreneurship ventures (SEVs)
Rodrigo Luiz Morais-da-Silva +2 more
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Consumption at the Bottom of the Pyramid: Current State of Research and Suggestions for Future Study
Emerging Markets Journal, 2020 This article reviews the state of the literature on consumption at the bottom of the pyramid and summarizes the studies' suggestions for future research.
Alyce Cardoso Campos +5 more
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Data modelling of subsistence retail consumer purchase behavior in South Africa
Data in Brief, 2022 The purpose of the data is to model the purchase behavior of the subsistence consumer within the retail environment in one of the largest townships in South Africa.
Valencia Melissa Zulu +1 more
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