Results 151 to 160 of about 14,038 (216)

Bottom-of-the-Pyramid: Organizational Barriers to Implementation

California Management Review, 2009
Udgivelsesdato ...
Olsen, Mette, Boxenbaum, Eva
openaire   +2 more sources

Rethinking the bottom of the pyramid

Marketing Theory, 2017
Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed to overcome poverty challenges in the developing world, this article shows that the BoP approach rearticulates, within an era of ...
Faria, Alexandre de A., Hemais, Marcus
openaire   +2 more sources

Connecting the "bottom of the pyramid"

Proceedings of the 16th international conference on World Wide Web, 2007
This paper is based on our exploratory study of a South Indian village in Chamrajanagar district of Karnataka. The study was to understand the rural communication environment and villagers. communication preferences. We examined people's lifestyle, working conditions and their communication eco-system.
Sarita Seshagiri   +2 more
openaire   +1 more source

Decolonizing the Bottom of the Pyramid

Academy of Management Proceedings, 2014
By engaging the decolonial option, this paper highlights the dark side of the Bottom of the Pyramid (BoP) approach - which has been overseen in mainstream Western management literature and particul...
Alex Faria, Marcus Hemais, Bill Cooke
openaire   +1 more source

Capabilities of Bottom of the Pyramid Organizations

Business & Society, 2021
Bottom of the Pyramid (BoP) organizations are the ones that develop a set of capabilities that contribute to create short- and long-term sustainability values inside and outside the boundaries of BoP ecosystems. Capabilities have an important role in BoP organizations’ strategies that aim to solve BoP issues.
Farley Simon Nobre   +1 more
openaire   +1 more source

Anthropology at the bottom of the pyramid

Anthropology Today, 2009
This article explores what anthropology has to say about contemporary business strategies for market expansion among poor consumers in Africa and Asia. Focusing on the activities of global consumer goods company Unilever in India, we show how anthropology can provide valuable insights into the hidden work and power relations involved in transforming an
Jamie Cross, Alice Street
openaire   +1 more source

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