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The Bottom of the Pyramid Concept
2020The Bottom of the Pyramid concept is not that old but has undergone some significant discussion and change in perspective over the past 15 years since Prahalad and Hart (1999, 2002) first introduced the concept. During that time the understanding of what constitutes the BoP and how companies and scholars perceive it has changed from a pure market ...
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Entrepreneurship at the Bottom of the Pyramid
20162017 Nautilus Book Awards: Silver Award Winner 2018 Great Northwest Book Festival: Winner 2018 Hollywood Book Festival: Winner Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.
Carol Dalglish, Marcello Tonelli
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Value at the bottom of the pyramid
Business Strategy Review, 2007Juan Luis Martinez and María Carbonell refute common misconceptions about doing business with low‐income consumers and provide a model for doing well while doing good.
Juan Luis Martinez, María Carbonell
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Das Bottom-of-the-Pyramid-Geschäftsmodell
2011Wir stellen das Geschaftsmodell fur das PROTOS-Jatropha-System dar, beurteilen es im Bieger-Reinhold-Konzept und zeigen, wie es in Harmonie mit dem Denkrahmen von Prahalad (2004) eine wesentliche Erweiterung privatwirtschaftlicher Aktivitaten zugunsten der Armsten bewirkt, indem Externalitaten ubertragen und optimal vermarktet werden.
Klaus Spremann +2 more
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Challenges at the bottom of the pyramid
CHI '14 Extended Abstracts on Human Factors in Computing Systems, 2014In this case study, I present some of the challenges that are inherent in large, complex international ethnographic field research studies. This case describes a study of people from the "bottom of the pyramid" in both urban and rural South Africa. The team encountered some predictable and many unpredictable challenges. This case study covers both what
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Innovation at the Bottom of the Pyramid
Research-Technology Management, 2017This column is the latest in a series of discussions aimed at defining the vocabulary of innovation management.
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Selling to the bottom of the pyramid
Strategic Direction, 2009PurposeThe purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsSince the term ...
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“Bottom of the Pyramid” Community Outreach Programs
2017Public universities in Malaysia have recently established additional administrative divisions called the Industry and Community Network (ICN). In its various forms as manifested through different higher learning institutions, ICN seeks to engage with the industry and community towards achieving sustainable development and transformation of the economy,
Ahmad Fauzi Abdul Hamid +1 more
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Mirage at the Bottom of the Pyramid
SSRN Electronic Journal, 2006Poor people - at the bottom of the pyramid (BOP) - represent a very attractive market opportunity. The "BOP proposition" argues that selling to the poor can simultaneously be profitable and help eradicate poverty. This is at best a harmless illusion and potentially a dangerous delusion.
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Bottom of the Pyramid Concept: Taking Stock
2015Bottom of the Pyramid or Base of the Pyramid (BOP) refers to the lowest socio-economic segment in the world. The Bottom of the Pyramid concept was established in a series of articles in practitioner journals by Prof. C. K. Prahalad and colleagues, but the idea was popularized by his book “Fortune at the Bottom of the Pyramid”.
Aditi Ramdorai, Cornelius Herstatt
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