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Bottom of the Pyramid Concept: Taking Stock
2015Bottom of the Pyramid or Base of the Pyramid (BOP) refers to the lowest socio-economic segment in the world. The Bottom of the Pyramid concept was established in a series of articles in practitioner journals by Prof. C. K. Prahalad and colleagues, but the idea was popularized by his book “Fortune at the Bottom of the Pyramid”.
Aditi Ramdorai, Cornelius Herstatt
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Spirituality at the Bottom of the Pyramid
2016Modern employees seek a sense of purpose in their work and wish to align their personal values, belief system and ethics with the organizational values, culture and business ethos of their workplaces. While much has been said about the sense of purpose and the contribution to community of mainstream business sector workplaces, not much thought has been
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Eco-Innovation at the “Bottom of the Pyramid”
2013The projected exponential rise in the 80 % of humanity living on less than $10 a day (largely in the developing world) – the so-called “bottom of pyramid (BoP)”’ – suggests that their behavior, lifestyle and consumption patterns will increasingly affect the global economy and society as a whole. While sustainability is a well-established concept in the
Pansera, Mario, Owen, Richard
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Targeting the Bottom of the Pyramid
Cases in Marketing provides a bridge between course textbooks and key real-world examples. The Targeting the Bottom of the Pyramid case study summarizes and examines the scenario and includes supporting commentary from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti.openaire +1 more source
Stability challenges for the commercialization of perovskite–silicon tandem solar cells
Nature Reviews Materials, 2023Leiping Duan, Kylie R Catchpole
exaly
Health Care for the “Bottom of the Pyramid”
Population Health Management, 2014Nidhi, Bhatnagar, Manoj, Grover
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