Results 171 to 180 of about 4,454 (191)

MY CAR HAS MY PERSONALITY! BRAND-CUSTOMER PERSONALITIES, CONGRUENCE IMPACT ON BRAND TRUST

2022
Journal Of Social Science and Organization Management, Vol. 3, No 2 (2022)
HILMI, MOUNA, RHAJBAL, ZINEB, RHAJBAL, AYOUB   +2 more
openaire   +1 more source

Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands

Journal of Consumer Marketing, 2021
Nilesh Arora, Sanjeev Prashar, Chandan Parsad   +2 more
exaly  

Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits

Journal of Relationship Marketing, 2021
Deependra Singh, Kushagra Kulshreshtha
exaly  

Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM

Journal of Islamic Accounting and Business Research, 2021
Muhammad Tahir Jan
exaly  

Impact of brand personality traits on customer’s brand commitment (case study: NIVEA hygienic products)

Journal of Global Scholars of Marketing Science, 2021
Ali Alikhani, Pooria Mokhtarian
exaly  

When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions

Journal of Brand Management, 2021
Jing Hu
exaly  

The boomerang effect of brand personality congruency in a product-harm crisis

Australian Journal of Management, 2020
Tom Kim, Youjae Yi
exaly  

Family Restaurant Brand Personality and Its Impact On Customer's eMotion, Satisfaction, and Brand Loyalty

Journal of Hospitality and Tourism Research, 2009
Yong-Ki Lee
exaly  

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

International Journal of Bank Marketing, 2017
Bang Nguyen
exaly  

How Customer Personality Traits Influence Brand Loyalty in the Coffee Shop Industry: The Moderating Role of Business Types

International Journal of Hospitality and Tourism Administration, 2018
Soon-Ho Kim, Min-Seong Kim, Stephen Holland   +2 more
exaly