Results 181 to 190 of about 4,454 (191)

Trait transference from brands to individuals: The impact of brand-behavior congruency

Journal of Business Research, 2018
Rita Jerónimo, Tania Ramos, Mário B Ferreira   +2 more
exaly  

Traits grow important with increasing age: customer age, brand personality and loyalty

Journal of Business Economics, 2016
Magdalena Bekk, Matthias Spörrle, Klaus Moser   +2 more
exaly  

Brand personality and customer trust in community pharmacies

International Journal of Pharmaceutical and Healthcare Marketing, 2011
Jason P Perepelkin
exaly  

The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran

Journal of Targeting, Measurement and Analysis for Marketing, 2012
Amir Ekhlassi, Kamal Rahmani
exaly  

Customer brand personality perception: A taxonomic analysis

Journal of Marketing Management, 2012
Björn Sven Ivens
exaly  

The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services

Spanish Journal of Marketing - ESIC, 2020
exaly  

Assessing the human element in service personality formation: personality congruency and the Five Factor Model

Journal of Services Marketing, 2005
Eric G Harris
exaly  

Explain and evaluate the congruence between the brand personality and word of mouth advertising

Bulletin de la Société Royale des Sciences de Liège, 2016
exaly  

Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach

Technological Forecasting and Social Change, 2018
Chin-Sheng Yang
exaly  

The Effect of Take-out Coffee Shop Brand Personality on Customer Satisfaction and Brand Loyalty

Journal of the Korean Society of Food Culture, 2013
exaly