Results 1 to 10 of about 78,909 (184)

Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion [PDF]

Frontiers in Psychology, 2021
Although the concept of the consumer–brand relationship has undergone rapid change over the past two decades, the issue of brand addiction is still generally neglected in the literature. Based on social identity theory, the research develops a conceptual
Shizhen Bai, Yubing Yu, Rong Wu
exaly   +5 more sources

Social comparison effects on brand addiction: A mediating role of materialism [PDF]

Heliyon, 2020
This research explores the role of materialism, and social comparison to brand addiction in relation to compulsive buying. A structural equation modeling was used to analyze data through partial least squares by collecting online data in Vietnam.
Minh T H Le
exaly   +5 more sources

Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products? [PDF]

South Asian Journal of Marketing, 2023
Purpose – The expansion of lifestyle and luxury markets has necessitated new marketing techniques. Recently, brand addiction has been a new topic in luxury repurchasing.
Alireza Rousta, Dariyoush Jamshidi
exaly   +4 more sources

The Formation Mechanism of Brand Addiction Under Social Network Influence

SAGE Open
Social networks are radically changing the marketing landscape, offering new ways to connect with others, which can be used to maintain and build new consumer brand relationships.
Yue Yin, Yuxiang Gao, Sheng Wei
exaly   +3 more sources

Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity

Journal the Winners, 2023
The research aimed to investigate the impact of fear of missing out and interactivity on online compulsive buying and brand addiction, drawing upon the theoretical framework of compensating the internet use method.
Elia Ardyan, Gracela Marisa Sanapang
doaj   +3 more sources

KEBANGKITAN DAN DOMINASI SMARTPHONE CHINA DI INDONESIA: PERAN MEDIASI BRAND ADDICTION DALAM HUBUNGAN BRAND KNOWLEDGE DAN BRAND LOVE TERHADAP BRAND LOYALTY PASAR SMARTPHONE DI INDONESIA

Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi
ABSTRAK Dalam 4 Tahun kebelakang, pasar smartphone didominasi oleh merek terkenal seperti Iphone dan Samsung. Pada tahun 2025, dalam 5 merek teratas pada pasar smartphone 4 diantaranya adalah merek smarphone asal negera china.
Moses August Leonardo Sitanggang, Kurniawati Kurniawati   +1 more
doaj   +3 more sources

Effects of compulsive buying on debt avoidance and self-esteem: Can brand addiction serve as a socially responsible mediator? [PDF]

Strategic Management
Background: Despite its controversial features, compulsive buying is gaining increasing attention in recent scientific marketing literature. A particular emphasis is focused on the overlap between compulsive purchasing and addiction to the brand, as well
Alić Adi, Kadrić Ahmed
doaj   +3 more sources

Brand addiction: Exploring the concept and its definition through an experiential lens [PDF]

Journal of Business Research, 2018
Charles Chi Cui, Mona Mrad, Margaret K Hogg   +2 more
exaly   +2 more sources

Brand addiction: conceptualization and scale development [PDF]

European Journal of Marketing, 2017
Mona Mrad, Charles Chi Cui
exaly   +2 more sources

From Leadership to Addiction: How Does a Brand Create a Lasting Impact? a Descriptive Analytical of The Opinions of a Sample Customers of Apple, Samsung, and Huawei Companies [PDF]

AbdulAmeer Kawther Hameed, Abdulsatter Mahmood Najee   +1 more
  +11 more sources