Brand addiction: brand characteristics and psychological outcomes [PDF]
Journal of Consumer Marketing, 2020 Purpose This paper aims to empirically test the influence of brand characteristics on brand addiction, as well as the consumers’ behaviors caused by this construct. Design/methodology/approach The paper adopts a Web-based self-completion survey by achieving a total of 529 completed surveys.
Barbara Francioni +3 more
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Brand addiction and compulsive buying in female consumers' relationships with food brands [PDF]
British Food Journal, 2023 PurposeThe aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits of young female consumers.Design/methodology/approachTo test the hypotheses, a survey design gathering cross-sectional primary data ...
Sabrina Hegner +3 more
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Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption [PDF]
Journal of Business Research, 2019 While compulsive buying and brand addiction are both addictive consumption, little is known about how they jointly impact on consumers. This research demonstrates that compulsive buying and brand addiction are distinct phenomena and may co-occur. Data from this research demonstrates that while compulsive buying has negative impacts, brand addiction ...
Mona Mrad, Charles Cui
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Exploring the dichotomy between brand addiction and brand love: a comprehensive analysis [PDF]
Asia Pacific Journal of Marketing and LogisticsPurpose Brand love and addiction reflect two levels of commitment to the relationship between the consumer and the brand. The usual assumption is that brand love is positive and brand addiction is negative. Yet, is this always the case?
Minh T.H. Le +4 more
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Brand addiction: Wow! or woe? [PDF]
International Journal of Quality and Service SciencesMuhammad Junaid +2 more
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Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [PDF]
مدیریت بازرگانی, 2021 ObjectiveAccording to the symbolic interaction theory, humans are the only creatures who can interpret and recognize different phenomena through interaction with their mind in the context of society. Brand love is a subjective concept based on behavioral
Manijeh Ghareche +3 more
doaj +1 more source
THE RELATIONSHIP BETWEEN SOCIAL EXCLUSION (OSTRACISM) AND INTERNET ADDICTION OF ADOLESCENT GIRLS [PDF]
Istraživanja u Pedagogiji, 2020 This study aims to investigate the relationship between Internet addiction and social exclusion in female adolescents. The relational screening method was used in the study.
Aynur Bagir +3 more
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Brand addiction in the contexts of luxury and fast-fashion brands [PDF]
Journal of Retailing and Consumer Services, 2020 Although research on consumer-brand relationship has gained increasing interest among scholars, little is known to date about its most intense form – brand addiction. This research explores the main motives and outcomes of this phenomenon in the two brand categories: luxury and fast-fashion brands.
Mrad, M. +3 more
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Can Social Media Addiction Influence the Consumers’ Loyalty for a Certain Brand or Product? [PDF]
International conference KNOWLEDGE-BASED ORGANIZATION, 2019 Abstract The individuals and especially the young ones live in a certain online information and communication bubble. The aim of this paper is to present certain aspects related to social media, to the addiction of social media developed by young individuals that are becoming the main online consumers in today’s economy and to ...
Mircea Fuciu
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Evaluation of the Elements Affecting Consumers' Purchase Behavior in Terms of Demographic Factors
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2023 The aim of this study is to be able to show whether the factors affecting consumer buying behaviors of consumers in Karabük province differ according to demographic factors.
Cihan Kara, Hilal Uygurtürk
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