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Brand and addiction: A network analysis of scientific literature
Australasian PsychiatryObjective The paper conducts a network analysis of the fragmented literature on brand and addiction. Method A thematic map, thematic evolution, word cloud, co-citation analysis, and cooperation networks were utilized to identify brand addiction study trends and topics. Results The data show that marketing and psychiatry have interdisciplinary groupings
Suraj Kushe Shekhar
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Does brand love lead to brand addiction?
Journal of Marketing Analytics, 2022Minh T H Le, Minh Thi Hong Le
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The role of brand love and brand jealousy in the formation of brand addiction
Current Psychology, 2023Davood Ghorbanzadeh
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Brand love and brand addiction and their effects on consumers' negative behaviors
European Journal of Marketing, 2022Purpose This study aims to investigate the relationship between brand love and brand addiction and their effects on consumers' negative behaviors with respect to excessive spending, trash-talking and the feeling of anxiety. Design/methodology/approach A sample of 352 young fashion brand consumers responded to a structured questionnaire.
Muhammad Junaid +2 more
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Brand addiction conceptual development
Qualitative Market Research, 2018Purpose Although emerging literature has discussed different consumer–brand relationships and addictive behavior constructs, to date, it has not explored the brand addiction phenomenon. This study aims to undertake a conceptual inspection to better understand the nature of the brand addiction phenomenon, thereby providing a clear and concise ...
Mona Mrad
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Brand Addiction: A New Concept for Understanding Consumer Brand Behavior [PDF]
, 2016 This research introduces the concept of “brand addiction” as a new marketing construct. Employing conceptual development, the concept of brand addiction is defined as a psychological state that entails an obsessive relationship between the consumer and a specific brand.
Mona Mrad, Charles Cui
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Investigating the causes and consequences of addiction to high-Tech brands
Technology Analysis & Strategic Management, 2021The purpose of this research is to investigate the causes and consequences of high-tech brands. We surveyed 360 customers in Lebanon on the causes and effects of brand addiction.
Samer Elhajjar +2 more
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