Results 271 to 280 of about 79,058 (301)

Branding addiction therapies and reified specific factors [PDF]

Addiction, 2015
Molly Magill
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I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction

Vision: The Journal of Business Perspective, 2023
Brand addiction is a recent consumer construct and is an extremely affective relationship that a consumer can have with a given brand. Research on brand addiction has been very limited. Keeping this in view, the present study aims to investigate, if brand addiction can drive brand loyalty while driving other crucial managerial outcomes (i.e., positive
Vivek Pani Gumparthi, Deepti Jog, Preeti Sharma   +2 more
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BRAND ADDICTION IN THE CONTEXT OF LUXURY AND FAST-FASHION

Global Fashion Management Conference, 2019
Joelle Majdalani, Mona Mrad, Zeinab El Khansa   +2 more
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From Loyalty to Addiction: Negative Aspects of Relations with a Brand

Sibirskiy Psikhologicheskiy Zhurnal
Modem marketing strategies and advertising have a significant role in fostering consumer loyalty towards certain brands. However, when the relationship with a brand is strengthened, consumption becomes more a means of self-identification than a tool to satisfy needs, thereby acquiring characteristics of behavioral addiction.
Olesia A. Shapoval
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Research on brand switching behavior of addictive goods consumers

MSIE 2011, 2011
This paper focuses on developing a classification system and a brand switching model of the addictive goods consumers. Main reasons of switching behavior are analyzed by applying critical incident technique. Based on the grounded theory, the critical incidences are coded and classified.
null Wan Wei, null Zeng Deming, null Wang Jibin   +2 more
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Exploring the antecedents and consequences of brand addiction among Iranian consumers

Journal of Islamic Accounting and Business Research
Purpose Because brand addiction is one of the most intense forms of consumer–brand relationships, this type of behavior has recently attracted the attention of researchers in the field of consumer behavior management. The purpose of this paper is to investigate the antecedents and consequences of brand addiction among Iranian consumers.
Reza Salehzadeh
exaly   +2 more sources

From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands

Journal of Product & Brand Management
Purpose The purpose of this paper is to elucidate consumers’ perceptions of celebrities as masstige human brands (Study 1) and to develop a novel comparative framework that incorporates two distinct mediating variables, brand passion and brand addiction (Study 2), which shape the relationship between human ...
Rodrigues, Paula, Brochado, Ana, Sousa, Ana, Junaid, Muhammad, Borges, Ana Pinto   +4 more
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What drives addiction on social media sites? The relationships between psychological well-being states, social media addiction, brand addiction and impulse buying on social media

Computers in Human Behavior
Angeliki Nikolinakou, Joe Phua, Eun Sook Kwon   +2 more
exaly   +2 more sources

Preference for brand-name buprenorphine is related to severity of addiction among outpatients in opioid maintenance treatment

Journal of Addictive Diseases, 2016
As a form of opioid maintenance treatment, high-dose buprenorphine is increasingly being used in the United States. On the French market since 1996, it is the most commonly prescribed and frequently employed opioid maintenance treatment. For unknown reasons, the brand-name form is used far more often than the generic form (76-24%). The objective was to
Philippe, Binder, Nassir, Messaadi, Marie-Christine, Perault-Pochat, Stéphanie, Gagey, Yann, Brabant, Pierre, Ingrand   +5 more
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Unlocking life satisfaction: the impact of self-image congruence on consumers’ life satisfaction through brand love and brand addiction

European Journal of Marketing
Purpose This study aims to explore how self-image congruence influences life satisfaction, focusing on understanding how brand love and brand addiction mediate these connections. Examining these complex relationships aims to contribute insights into the complex interplay between personal identity, consumer–brand
Mona Mrad, Omar S. Itani, Charles Cui
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