Results 281 to 290 of about 79,058 (301)

The Roles of Brand Addiction in Achieving Appearance Esteem and Life Happiness in Fashion Consumption: An Abstract

2017
Consumers’ fashion consumption is strongly influenced by their relationship with fashion brands. Early theories conceptualize consumer relationships with brands from non-intense emotions to moderate emotions, friendly emotions, and passionate love to culmination of an addictive obsession (Fehr and Russel, 1991).
Mrad, Mona, Cui, Charles
openaire   +2 more sources

Brand addiction in the context of COVID-19: A focus on food delivery services

2021
Purpose of the paper: Given that in the last year restaurants had to close for months due to the lockdowns, delivery services have become the only bridge between these firms and their customers. Therefore, the paper aims to explore the impact of fear of COVID-19 and perceived risk of eating out during COVID-19 on customers’ attitude toward using ...
cioppi marco, curina ilaria, francioni barbara, Hegner Sabrina M.   +3 more
openaire   +1 more source

From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities

International Journal of Consumer Studies
ABSTRACT Many industries today acknowledge the unique needs of consumers with physical disabilities. The beauty industry, in particular, has been developing new offerings to cater to this specific market. This study aims to examine the effects of using inclusive beauty products on the psychological wellbeing of people with physical ...
Yaman Nassereddine, Zahy Ramadan, Maya F. Farah   +2 more
openaire   +1 more source

Brand addiction: brand characteristics and psychological outcomes

Journal of Consumer Marketing, 2021
Barbara Francioni, Sabrina M Hegner, Marco Cioppi   +2 more
exaly  

Innovation comorbidity of compulsive buying and brand addiction among the younger generation

International Journal of Knowledge-Based Development, 2022
Yabesh Abraham Durairaj Isravel, Lakshmi Balakrishnan, V. Mahalakshmi, Chitra Devarajulu   +3 more
openaire   +1 more source

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption

Journal of Business Research, 2020
Mona Mrad, Charles Chi Cui
exaly  

Brand addiction to idols and debt avoidance: exploring the mediating role of self-esteem

Journal of Product & Brand Management
Purpose This study aims to investigate the mediating role of self-esteem in the relationship between human brand addiction and debt avoidance. Design/methodology/approach A quantitative mediation analysis was conducted across two ...
openaire   +1 more source

Addicted to you: The role of brand addiction and compulsive buying in consumers’ relationships with food brands

2022
Sabrina M. Hegner, Ilaria Curina, Barbara Francioni   +2 more
openaire   +1 more source

Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract

, 2019
Mona Mrad, Charles Cui
openalex   +1 more source

The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction

2021
Diamantopoulos, Adamantios, Matarazzo, Michela, Maack, Mariel   +2 more
openaire   +1 more source