Results 101 to 110 of about 7,062 (246)

How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
With the rapid development of metaverse technology in the marketing field, it has become increasingly important to understand consumer purchase intentions for AI Brand Endorsers (AIBEs) within this digital environment.
Junping Xu   +4 more
doaj   +1 more source

Experiences and Tourism in Coastal Areas: Marketing the tourist experience at the English Riviera [PDF]

open access: yes, 2015
This chapter examines the relationships between the branding and marketing of coastal destinations in England with the experiences and behaviour of tourists visiting those destinations.
Chapman, Anya, Rosslee, C.
core  

Perceptions and Acceptance of Generative Artificial Intelligence Influencing Chinese EFL Learners’ Engagement in Informal Digital Learning of English: Mediating Roles of Self‐Efficacy and Motivation

open access: yesInternational Journal of Applied Linguistics, EarlyView.
ABSTRACT Generative artificial intelligence (GenAI) has emerged as a powerful tool in the Informal Digital Learning of English (IDLE) environment, offering personalized, interactive, and innovative language learning experiences that may enhance learning engagement.
Jin Liu, Meilu Liu, Yuan Yao, Dechao Li
wiley   +1 more source

Teaching Crossroads: 8th IPB Erasmus Week [PDF]

open access: yes, 2013
We are proud to present the second number of Teaching Crossroads, within the 8th IPB Erasmus week which took place in May 2012. This publication is the result of the papers delivered during our Erasmus Week that is becoming increasingly popular among ...
Pais, Clarisse (Ed.)   +2 more
core  

Conversational AI Agents: The Effect of Process and Outcome Variation on Anthropomorphism and Trust

open access: yesInformation Systems Journal, EarlyView.
ABSTRACT Organisations increasingly deploy conversational AI agents (CAs) in agentic roles where behavioural variations are inevitable. Prior work often conflates two distinct forms of variation: outcome variation (where success fluctuates) and process variation (where the path to completion varies).
Kambiz Saffarizadeh, Mark Keil
wiley   +1 more source

Artificial Intelligence's Meaning Production between Branding Rhetoric and New Hybrids

open access: yesOcula
Advances in generative artificial intelligence in content production are fueling a heated debate on the outcomes of delegating these processes to text-to-text and text-to-image type systems, particularly with reference to the notions of creativity ...
Paolo Peverini
doaj   +1 more source

The unbearable trauma of being : death, hope, and (in)humanity in the work of Cormac McCarthy [PDF]

open access: yes, 2016
For as long as the self-christened homo sapiens has roamed the Earth, various mythologies and their respective afterlives have followed without fail.
Dent, Kelly
core  

Social media component effects: a commentary on Maheux et al. (2024)

open access: yesJournal of Child Psychology and Psychiatry, Volume 66, Issue 4, Page 592-594, April 2025.
Maheux et al.s' annual review (2024) summarizes a rapidly evolving literature on the specific components (including content, features and functions) of social media that can help or hinder healthy adolescent development, highlighting how proposed effects of social media components appear to matter more for some adolescents than others.
Michaeline Jensen
wiley   +1 more source

'Thinking of Spain in a flat way:' visiting Spain and Spanish cultural heritage through contemporary Japanese anime [PDF]

open access: yes, 2017
This article contextualizes the representation of Spain and Spanish culture among Japanese cultural producers, particularly through the production of Japanese commercial animation (commonly named anime).
Hernandez-Perez, Manuel
core   +1 more source

Fish welfare in a changing world: New developments and current challenges

open access: yesJournal of Fish Biology, EarlyView.
Abstract The welfare of non‐human animals is central to ethical discussions on animal use, with increasing attention to fish welfare across research, aquaria, aquaculture, and fisheries. This paper reviews current theoretical approaches to animal welfare and recent advances in defining and assessing fish welfare since the seminal paper by Huntingford ...
Sonia Rey Planellas   +16 more
wiley   +1 more source

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