Results 121 to 130 of about 7,062 (246)
International Journal of Psychology, Volume 61, Issue 3, June 2026.ABSTRACT This study investigates secondary school students' perceptions of generative AI (GenAI) as virtual mental health therapists within educational settings. Leveraging data from the written reflections of 69 Hong Kong secondary school students engaged in an AI literacy programme, the study applied inductive thematic analysis to explore perceived ...
Cecilia K. Y. Chan, Samson Tse
wiley +1 more source
Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference [PDF]
Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain ...
Danse, M.G. +2 more
core +1 more source
Brand Personality Creation Through Advertising (Study Kfc on Television Commercial Break) [PDF]
, 2016 The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement ...
Mumu, R. L. (Richard) +1 more
core
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, Volume 43, Issue 6, Page 1327-1342, June 2026.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Brand anthropomorphism : the literary lives of marketing mascots [PDF]
, 2015 There is no end to the brands that lend themselves to anthropomorphic comparison. As an area under researched, the ultimate aim of this thesis is to improve our understanding of the phenomenon of brand anthropomorphism via focusing on one of the most prominent tactics currently being used by industry – the use of marketing mascots. This research begins
openaire +1 more source
The Rise of Human–Computer Integration in Marketing: A Theory Synthesis
Psychology &Marketing, Volume 43, Issue 6, Page 1343-1380, June 2026.ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco +5 more
wiley +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Managerial and Decision Economics, Volume 47, Issue 4, Page 944-961, June 2026.ABSTRACT Strategists who must identify issues in uncertain environments while being cognitively constrained can increasingly rely on artificial intelligence to manage uncertainty. The potential for AI to be incorporated into strategy processes has led to a debate about the evolving collaborative relationship between strategists and AI.
Thomas Hutzschenreuter +2 more
wiley +1 more source
Future development of focus group method in marketing system [PDF]
, 2014 The aim of the article. The article investigates the prospects of development of the focus groups method in the contemporary economy, discussed the theoretical background and features of the this method, identified the new properties and scope of ...
D.V. Fomenko, Yu.M. Melnyk
core
When anthropomorphized brands push their gender boundaries
Journal of Consumer PsychologyAbstractWhen anthropomorphized, brands are often imbued with gender. Consequently, when brands seen as female or male adopt marketplace behaviors that are incongruent with their gender, it can result in a perceived violation of expectations. We demonstrate that brands anthropomorphized as female versus male are stereotyped more strongly and draw lower ...
Linyun W. Yang, Pankaj Aggarwal
openaire +1 more source