Results 151 to 160 of about 7,062 (246)

Who Is Talking to the AI Assistants? A Consumer Segmentation Analysis

open access: yesInternational Journal of Consumer Studies, Volume 50, Issue 3, May 2026.
ABSTRACT Conversational AI tools such as ChatGPT, Claude, and Gemini are changing how people seek information, support, and advice; however, users still interact with them in different ways. This study examines consumer heterogeneity in conversational AI engagement through a cluster analysis of 391 North American participants.
Omar H. Fares   +2 more
wiley   +1 more source

Anthropomorphic technology in everyday life: focus on chatbots and impacts on mental health. [PDF]

open access: yesEur Arch Psychiatry Clin Neurosci
Monteith S   +5 more
europepmc   +1 more source

Language machines: Toward a linguistic anthropology of large language models

open access: yesJournal of Linguistic Anthropology, Volume 36, Issue 1, May 2026.
Abstract Large language models (LLMs) challenge long‐standing assumptions in linguistics and linguistic anthropology by generating human‐like language without relying on rule‐based structures. This introduction to the special issue Language Machines calls for renewed engagement with LLMs as socially embedded language technologies.
Siri Lamoureaux   +2 more
wiley   +1 more source

Human tests for machine models: What lies “Beyond the Imitation Game”?

open access: yesJournal of Linguistic Anthropology, Volume 36, Issue 1, May 2026.
Abstract Benchmarking large language models (LLMs) is a key practice for evaluating their capabilities and risks. This paper considers the development of “BIG Bench,” a crowdsourced benchmark designed to test LLMs “Beyond the Imitation Game.” Drawing on linguistic anthropological and ethnographic analysis of the project's GitHub repository, we examine ...
Noya Kohavi, Anna Weichselbraun
wiley   +1 more source

Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]

open access: yesBehav Sci (Basel)
Vardikou C   +3 more
europepmc   +1 more source

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