Results 231 to 240 of about 7,062 (246)

Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity

Journal of Retailing and Consumer Services, 2023
Nidhi Sehgal, Vimi Jham, Gunjan Malhotra   +2 more
exaly  

Brand Anthropomorphism: A Bibliometric Analysis

Contemporary Management Research
Phuong Nhi Nguyen Pham, Quang-An Ha, Thanh Trang Bui   +2 more
openaire   +1 more source

A Review of Brand Anthropomorphism : Analysis of Trends and Research

Prabandhan: Indian Journal of Management, 2022
Pritha Nasery Ubgade, Sujata Joshi
openaire   +1 more source

Think versus feel: two dimensions of brand anthropomorphism

Journal of Product and Brand Management, 2020
Xinyue Zhou, Siyuan Guo
exaly  

BRAND ANTHROPOMORPHISM: HUMANIZING OF BRANDS

2021
openaire   +1 more source

Brand Anthropomorphism on SNS : Impact on Social Presence, Brand Experience and Attitude toward Brands

Advertising Research, 2017
Eunah Yu, Junghyun Kim
openaire   +1 more source

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

Journal of Product and Brand Management, 2018
Urška Tuškej, Klement Podnar
exaly  

The Effects of Brand Anthropomorphism on Brand Fan Pages: Focusing on Brand Roles and Brand Traits

Journal of the Korea Entertainment Industry Association
Yun-Jeong Ahn, Dong-Ho Yoo
openaire   +1 more source

When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal

International Journal of Research in Marketing, 2017
Hyokjin Kwak, Marina Puzakova
exaly  

Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts

Journal of Retailing and Consumer Services
Michela Patrizi, Maja Seric, Maria Vernuccio   +2 more
exaly