Results 241 to 246 of about 7,062 (246)

Brand Anthropomorphism: Its Dimensions and Measurement

2010
Gianluigi Guido, Alessandro M. Peluso, Alessandro Martino   +2 more
openaire   +1 more source

THE IMPACT OF INCLUSIVE MARKETING ON SOCIAL PERCEPTIONS AND BRAND ANTHROPOMORPHISM IN LUXURY BRANDS

Global Fashion Management Conference
Eun Lee Jung, Wu Jia
openaire   +1 more source

My brand, my love! A study on the levels of brand anthropomorphism in positive customer-brand relationships

openaire   +2 more sources

13. Brands as Humans: Relationship Norms and Anthropomorphism

2012
openaire   +1 more source

Power Mind-Set and Brand Anthropomorphism: An Experimental Study of Brand Roles

2018
openaire   +1 more source

The Mediating Role of Perceived Brand Warmth in the Effect of Brand Anthropomorphism on Brand Trust

openaire   +1 more source